Brand Manager Novartis

Summary
Development, implementation and accountability for operational plans which optimise profitability, market share and revenue growth for a Kesimpta in the short and long term.

About the Role
Major Accountabilities:
Proactive development of marketing and promotional mix to meet brand objectives and customer needs.
Monitor business performance and external environment via appropriate tools to deliver corrective action as required to meet business objectives.
Liaison with external agencies to deliver initiatives for Kesimpta
Accurate management of budgets for Kesimpta .
Creates and delivers operational plans appropriate to life cycle of brand to optimise return for Novartis.
Delivery of sales targets
Full accountability for brand and delivery of all programmers related to it.
Understanding and use of marketing principles and C4 process to deliver to customer needs
Multiple Sclerosis disease and market understanding to develop customer insights through appropriate techniques/tools
Support and Build team to achieve team goals
Management of external agencies to meet team goals
Acts as Kesimpta brand champion to create enthusiasm and focus internally and with external customers and agencies.
Key performance indicators/ Measures of success
Manage and optimize relationships with all relevant external agencies and patient (and other) groups through development of effective relationships.
Full financial accountability of advertising and promotion budgets
Full understanding and use of key market research approaches and giving recommendations and acting on results that create positive business outcome.
Deliver 90% of operational plan, on time and to a high standard.
Manage all components of a Kesimpta components as priority brand.
Build and develop strategic forecasting from a robust patient model.
Launch a line extension, new campaign, commercial program, and/or generic defense.
Job Dimensions:
• Number of Employees: 0
• Financial responsibility: Contributes to overall sales target
• Impact on the organization: Medium - High
Ideal Background:
• Education: University degree or equivalent in Science, Marketing or Business qualification.
• Experience: At least 3-5 years field sales experience or related marketing services experience and brand management experience.
• Languages: Fluent in English and Arabic.