Brand Manager - Multi-Brand Beauty Chalhoub Group

What you'll be doing

Our Regional Brand Manager, based in Jeddah, is accountable for the delivery of top line and bottom line targets for our multi-brand beauty portfolio across Saudi Arabia. Our Regional Brand Manager will oversee commercial operations across markets/networks of scope and will work closely with store staff/retailers to ensure achievement of targets through advanced customer and people experience while also raising brand awareness.

Key Responsibilities:

• Set up the yearly strategic plan and budgets of the brands portfolio in coordination with Business Unit leaders.
• Participate in strategic meetings with suppliers, marketing, merchandising, and regional teams to negotiate commercial conditions (margin, promotions, exclusivity).
• Coordinate with the Marketing team; recommend marketing mix for existing shops and new openings.
• Set up the yearly strategic plan and budgets in accordance with the Business Units' vision and mission.
• Conduct strategic meetings with suppliers, marketing, merchandising, and regional teams to negotiate commercial conditions (margin, promotions, exclusivity).
• Develop and implement goals, objectives, policies, procedures, and work standards.
• Coordinate with the Marketing team; recommend marketing mix for existing shops and new openings.
• Set the yearly budget of the team in line with plans and needs and monitor the budget achievement.
• Monitor and direct daily operations to ensure that goals and objectives are met in terms of sales targets, margins, and profit, and take corrective action when necessary.
• Approve brand mix and oversee the smooth implementation of opening, closing, and renovation of counters, and often get involved with demand planning.
• Maintain smooth relationships with suppliers and business partners.
• Negotiate targets, locations, and brand support with key suppliers.
• Promote customer service excellence by running surveys and analyzing benchmarks.
• Analyze and improve cost effectiveness; prepare ad-hoc review budget updates in collaboration with the General Manager.
• Prioritize and allocate available team resources, make recommendations for improvement, and ensure maximum effective service provision.
• Monitor and analyze market trends and competitor activities; provide action plans and follow up on implementation.
• Ensure proper implementation of in-store marketing animation plans/guidelines from Brand Owners.
• Analyze profitability of the store/brands & monitor market share.
• Review monthly reports on customer & sales analysis, shopper insights, traffic in-store, and store KPIs, and prepare action plans accordingly.
• Act as a country liaison with retailers and/or malls.
• Use marketing KPIs to set realistic but stretching targets for the team, brand, and activities, and suggest optimizations on actions and tools.
• Assign individual objectives for employee performance management purposes, manage performance, empower the team, and provide formal and informal feedback to support professional development and maximize performance.
• Ensure identification, proper development, and recognition of talents within the team.