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Job Description
Roles & Responsibilities
Lead in a matrix environment
- Lead the Brand Team and influence cross-functional team members to develop the most robust approach and monitor execution
- Manage-upwards to ensure awareness and enable goal attainment
Strategic and Innovative Thinking
- Identify market and brand opportunities across customers and channels (including digital channels) in a highly competitive environment and develop local strategies to differentiate and access them
- Adapt global brand strategy to meet local business needs & market insights
- Integrate short-term tactical thinking with long-term strategic goals
- Assist in the development of marketing strategy and overall objectives.
Deliver results
- Support business growth through management and implementation of brand marketing projects
- Successfully deliver multiple projects that meet business needs whilst timelines and workload in an ambiguous environment.
- Assist in setting marketing activities for the achievement of short- and long-term business objectives, increased profit and market control.
- Co-ordinate the marketing objectives, policies and programs within the context of the overall corporate plan and where appropriate, recommend standards and set targets.
- Assist in the preparation of operations matters including market research, advertising, and promotion, distribution, pricing and selling.
Market Analysis & Forecasting
- Ensure that all strategy is underpinned by consumer research to determine needs of target audience.
- Ensure the use of effective forecast models and make recommendations for improvement as necessary.
- Support LRP preparation and overall budget process
- Track and report on unit and value accomplishments versus the plan. Initiates remedial actions where necessary to achieve objectives.
- Monitor marketplace competitor product evolution as necessary.
Building Effective Collaboration
- Collaborate with other members of the Pharma Sales & Marketing leadership team to delivery competitive advantage.
- Communicate and co-ordinate promotional activities with sales management.
- Support the sales force in product training and strategy orientation.
- Ensure the implementation of management plans for all KOLs to advance business partnerships.
- Develop sound business partnerships with all internal, external and global stakeholders.
Desired Candidate Profile
Essential Capabilities:
- Business Insights & Customer Focus
- Managing complexity and decision quality
- Cultivating innovation& Strategic mindset
- Managing resources, execution& focusing on performance through setting accountabilities and influence
- Building collaborative relationships
- Optimizing diverse talent and recognizing the value of different perspectives and cultures
- Influencing people through effective communication, driving engagement, vision and purpose
- Managing Brand Strategies in Market.
- Overseeing Brand Lifecycle & Omnichannel Engagement.
- Intuitive Strategic Thinking & Innovation in Brand Leadership.
- Resilience in Navigating Complex Market Conditions.
- Minimum of 2+ years experience as product manager in a multinational pharmaceutical company
- Same therapy area specialty experience is a must
- New launch experience is a must
- Previous sales experience is preferred
- Spoken& written English proficiency is a must
- Pharmacy, Dental or medical background is a must
- Digital experience is required
- MBA degree is an asset
Company Industry
- Pharma
- Biotech
- Clinical Research
Department / Functional Area
- Marketing
- Brand Management
- Marketing Research
- Digital Marketing
Keywords
- Brand Manager Oncology
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Astrazeneca Pharma India Ltd.
ABOUT ASTRAZENECA AstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development, and commercialisation of prescription medicines for some of the world s most serious diseases. But we re more than one of the world s leading pharmaceutical companies. Join a high-performing team, empowered to cut through the noise and drive real change. Our agility and pace, coupled with scientific focus, powers us to spot opportunities in the market that keep us moving forward and into new spaces.