Brand Manager Rare Disease Astrazeneca Pharma India Ltd.

Lead in a matrix environment

• Lead the Brand Team and influence cross-functional team members to develop the most robust approach and monitor execution
• Manage-upwards to ensure awareness and enable goal attainment

Strategic and Innovative Thinking

• Identify market and brand opportunities across customers and channels (including digital channels) in a highly competitive environment and develop local strategies to differentiate and access them
• Adapt global brand strategy to meet local business needs & market insights
• Integrate short-term tactical thinking with long-term strategic goals
• Assist in the development of marketing strategy and overall objectives.

Deliver results

• Support business growth through management and implementation of brand marketing projects
• Successfully deliver multiple projects that meet business needs whilst timelines and workload in an ambiguous environment.
• Assist in setting marketing activities for the achievement of short- and long-term business objectives, increased profit and market control.
• Co-ordinate the marketing objectives, policies and programs within the context of the overall corporate plan and where appropriate, recommend standards and set targets.
• Assist in the preparation of operations matters including market research, advertising, and promotion, distribution, pricing and selling.

Market Analysis & Forecasting

• Ensure that all strategy is underpinned by consumer research to determine needs of target audience.
• Ensure the use of effective forecast models and make recommendations for improvement as necessary.
• Support LRP preparation and overall budget process
• Track and report on unit and value accomplishments versus the plan. Initiates remedial actions where necessary to achieve objectives.
• Monitor marketplace competitor product evolution as necessary.

Building Effective Collaboration

• Collaborate with other members of the Pharma Sales & Marketing leadership team to delivery competitive advantage.
• Communicate and co-ordinate promotional activities with sales management.
• Support the sales force in product training and strategy orientation.
• Ensure the implementation of management plans for all KOLs to advance business partnerships.
• Develop sound business partnerships with all internal, external and global stakeholders.