Brand Marketing Coordinator EQUILIBRIUM HUMAN RESOURCES CONSULTING

• Assist in the creation and implementation of comprehensive 360° marketing plans. • Coordinate and execute in-store and e-commerce activations, campaigns, and activation calendars across key clients within the UAE. • Ensure consistency and quality of brand messaging and visual identity across all marketing touchpoints. • Partner with retail collaborators, distributors, and internal teams to optimize brand presentation across both e-commerce platforms and retail stores. • Enhance online visibility, support retailer promotions and animations. • Generate performance reports and provide actionable insights to drive improvements in sales and marketing strategies. • Continuously monitor market trends, competitor activities, and evolving consumer behavior. • Deliver timely and relevant insights and strategic recommendations to management to inform decision-making and maintain competitive advantage. • Facilitate clear communication and alignment across departments to support brand objectives and execution plans. • Plan, shoot, and edit promotional, social media, and corporate videos (reels, shorts, etc.). • Develop creative content and write engaging captions.

• Edit raw footage into engaging, polished videos with graphics, effects, and sound design optimized for digital platforms (Instagram, LinkedIn, Facebook, etc.). • Stay updated with current video and graphic trends, techniques, and tools relevant to digital marketing. • Develop and execute content strategies for multiple platforms.