Brand Marketing Director
Client of Mcg Talent
Employer Active
Posted 8 hrs ago
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Experience
15 - 17 Years
Job Location
Education
Bachelor of Business Administration(Management)
Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
Key Responsibilities
- Lead the development and execution of the brand marketing strategy, ensuring alignment with business objectives and market dynamics.
- Define the brand's positioning, messaging and value proposition to differentiate the brands in a competitive Entertainment industry
- Develop the annual and quarterly plans for the company.
- Evaluate and assess campaign performance and KPI's including brand health, funnel metrics, viewing metrics and talkability
- Brand Development and Execution. Oversee the development of all brand assets to ensure consistency across all internal and external communications.
- Partner with cross-functional teams including content, product, performance, CRM to integrate the brand and marketing strategy across customer touchpoints.
- Media Buying and Campaign Management. Develop and execute data-driven media strategies to amplify brand visibility and communicate content offering across key platforms.
- Work closely with the media agency to identify target audiences, select media channels and allocate budgets effectively to maximise reach and ROI.
- Oversee the end-to-end management of brand and content campaigns, ensuring a seamless and integrated approach across all channels.
- Stakeholder Management. Serve as the marketing lead for the company, advocating for the brand's mission and driving the strategy both internally and externally.
- Work closely with senior leadership to ensure that marketing initiatives align with business objectives- Manage relationships with external agencies, studios and creative partners to ensure successful marketing execution.
- Performance Tracking and Reporting. Track the performance of campaigns, providing regular reports on KPIs to assess the impact and shape strategic decision making
- Continuously optimize brand marketing strategies based on results and market trends.
- Leverage data and analytics to measure brand health and consumer engagement, adjusting strategies as needed
Skills & Competencies
- Knowledge, experience anda passion for entertainment with a proven flair for creativity and desire for improving content marketing.
- Strategic thinker with a passion for creativity and innovation
- Data-Driven Decision Making: Strong analytical skills with the ability to turn insights into actionable strategies.
- Strong Digital and Social Media Expertise.
- Exceptional leadership and people management skills.
- Excellent communication and presentation skills, with the ability to influence and inspire stakeholders at all levels.
Desired Candidate Profile
Bachelor's degree in marketing, Business, or a related field (MBA or equivalent is a plus).
Company Industry
- Media
- Publishing
- TV
- Radio
- Outdoor
- Digital
Department / Functional Area
- Marketing
- Brand Management
- Marketing Research
- Digital Marketing
Keywords
- Brand Marketing Director
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Client of Mcg Talent
https://www.mcgtalent.io/jobs/Brand-Marketing-Director-703797/