Branding Manager- Digital & Social

Arab Bank

Responsibilities:

• Assist in developing the Bank s digital marketing strategy and coordinate its successful implementation across the different channels.
• Develop, grow and optimize the Bank s social media channels based on set KPIs towards meeting Branding, PR and Marketing goals.
• Plan web, SEO/SEM, email, social media and display advertising campaigns.
• Maintain our social media presence.
• Improve integration and deployment of digital marketing tools within the Bank s branding and marketing initiatives.
• Measure and report on the performance of all digital marketing campaigns.
• Identify trends and insights, and optimize spend and performance based on the insights.
• Brainstorm new and creative digital marketing ideas.
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with internal teams to create digital touchpoints and optimize user experience.
• Collaborate with agencies and other vendor partners.
• Coordinating all Marketing Research Activities and initiatives across the region.
• Assist in preparing research reports via IPSOS STATEX and other similar software and tools.
• Provide assistance and support in conducting and analyzing surveys.
• Monitoring and documenting competitors activities in the various markets and segments.
• Prepare benchmarking and analytical reports.
• Manage Marketing support logistical needs.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
• Support, whenever and wherever, is needed in developing and executing off line marketing communication initiatives (Marketing & PR) in support of the Brand and business lines.