Business Analyst - Foodics Capital Foodics

In this role, you will act as the analytical backbone of the Foodics Capital team digging deep into customer needs, running primary and secondary research, analyzing performance and market trends, and contributing to product and strategy decisions that ensure product-market fit and long-term success.

You will work closely with cross-functional teams Product, Sales, Marketing, Finance, and Legal to ensure that every decision is backed by data and customer insight.

What Will You Do

• Conduct in-depth customer interviews, run surveys, and gather direct feedback from F&B merchants to understand their pain points, financial behavior, and product needs. Use this data to shape lending strategies and user experience.
• Analyze regional and international trends in micro-lending and SME finance. Track competitor offerings and regulatory developments to inform internal product improvements and positioning.
• Collaborate with the Product and Strategy teams to recommend enhancements to Foodics Capital based on operational data, research insights, and customer behavior.
• Monitor key metrics around loan origination, utilization, repayment rates, and customer satisfaction. Generate regular reports and dashboards to support strategic decisions.
• Support risk assessment processes through merchant analysis and financial review. Identify both risks and growth opportunities based on customer segments, usage patterns, and repayment behavior.
• Act as a bridge between internal teams and external partners. Help align operational, financial, and marketing efforts with insights derived from research and data analysis.
• Contribute to go-to-market planning by validating target segments, crafting customer personas, and advising on messaging based on user research and testing.

What Are We Looking For

• Passion for small business growth and fintech innovation, especially within the F&B ecosystem.
• Bachelor s degree in Business, Economics, Finance, Data Analytics, or a related field. (MBA or advanced degree is a plus.)
• 3 5 years of experience in business analysis, research, or product analytics ideally within fintech, lending, or financial services.
• Strong hands-on experience in conducting customer interviews, usability studies, and qualitative research.
• Solid knowledge of data analysis tools (Excel, SQL, BI dashboards) and research techniques.
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