Business Development and Marketing Specialist

Ethos Interactive

Role Overview

We are seeking a talented Business Development & Marketing Specialist to join our team. In this dual-focused role, you will be responsible for growing the agency's business through proactive marketing initiatives while also responding to RFPs and developing compelling proposals. The ideal candidate will be a strategic thinker with exceptional communication skills who can effectively position our agency's capabilities to potential clients and maintain our strong brand presence.

Key Responsibilities

Agency Brand Management and Uplift

• Maintain and evolve the agency's brand identity, ensuring consistency across all touchpoints
• Develop and implement strategic marketing plans to enhance agency positioning
• Monitor industry trends and competitor activities to identify opportunities for brand differentiation

Content Creation and Distribution

• Create compelling articles, case studies, and thought leadership pieces that showcase agency expertise
• Develop content calendars and distribution strategies across multiple platforms
• Collaborate with internal subject matter experts to produce valuable industry insights

Events Management

• Plan and execute agency participation in industry events, conferences, and networking opportunities
• Organize and manage internal events, workshops, and client appreciation functions
• Measure and report on event ROI and lead generation performance

Internal Communications

• Develop and manage internal communication strategies to keep team members informed and engaged
• Create regular updates on agency achievements, upcoming opportunities, and strategic initiatives
• Support leadership in communicating vision, values, and organizational changes

Talent Communications and Programs Marketing

• Work with HR to promote employment brand and recruitment initiatives
• Create marketing materials for professional development programs
• Highlight employee success stories and agency culture through various channels

Proposal Development and RFP Responses

• Lead the development of compelling proposal documents and pitch decks
• Coordinate inputs from various departments to respond to RFPs effectively
• Customize presentation materials to address specific client needs and requirements
• Develop a systematic approach to managing the RFP response process

Newsletter and Email Marketing

• Design and implement engaging email marketing campaigns targeting prospects and clients
• Produce regular agency newsletters highlighting services, case studies, and thought leadership
• Analyze email performance metrics and optimize campaigns accordingly

SEO Presence

• Develop and execute SEO strategies to improve agency visibility in search results
• Conduct keyword research relevant to agency services and target audiences
• Collaborate with website team to implement SEO best practices
• Monitor and report on website analytics and search performance

Community Management

• Manage agency presence across social media platforms and WhatsApp groups
• Develop engaging social content that reflects agency culture and expertise
• Monitor and respond to online engagement, fostering meaningful conversations
• Build and nurture relationships with industry influencers and partners