Business Marketing Manager Philips Health Systems

Marketing Planning and Execution

• Building and executing Marketing Plan for MR business for the META Market.

• Collaborating with the Head of Marketing in creating the Health Systems Marketing Plan for the market by providing customer Insights and global Business Strategy.

• Driving the MRI Business specific execution of the Health Systems Marketing Plan, translating, and aligning those with the business and zone plans.

• Leading the business and marketing planning in collaboration with the business, creating right business enablers and metrics, to enable profitable business growth.

• Developing and executing local Go-To-Market strategies (Segmentation, Targeting, Portfolio definition, pricing, and promotion) for assigned portfolio of products, solutions, and services to drive profitable growth, in line with Quality & Regulatory requirements and Zone s Business and overall Marketing strategy.

• Contributing to the development of new channels (incl. digital), and optimizing existing channel mix, linking to sales plans.

• Ensuring relevance of value propositions for the META Market.

• Performance Management of assigned Portfolio of Product, Solutions, and Service.

New Product Introductions

• Driving local product launches in line with the global strategy and the market s overall business and marketing strategy.

• Ensuring perfect and flawless New Product Introductions and Launches by determining right product portfolio for the Markets, setting up and executing roadmaps for the introduction of new products or updates and the phasing-out of existing products in such a way that an optimal product portfolio is available on the market in time and with low inventory of stock together with Business Unit teams.

• Providing business with local insights about market dynamics, competition strategy and trends. Engaging with business units in collaboration with BMS leaders in reviewing the roadmap and value propositions of the global plans in the product development phase, and localizing it for the market needs.

• Collaborating with cross functional teams including marketing, service, regulatory, businesses, supply chain, commercial etc (direct and indirect) to ensure timely and effective launch of NPIs.

Marketing Sales Support

• Identifying and categorizing sources of business and creating targeted strategies for business growth.

• Capturing, assessing, and acting on win/loss analysis.

• Creating localized assets and content for sales teams in collaboration with the Marketing Operations, modality sales and Clinical application teams.

• Building competence of the sales team by supporting Sales team with background knowledge, market insights, competitive insights, instruments, and tools to support in maximizing business opportunities.

• Point of contact and "go to" resources for modality sales specialist and clinical application teams.

• Supporting Head of Marketing and Events team for customer-facing events to generate new leads and prospects.