Campaign Manager Trading & Tools

Kpler

As the Campaign Manager Trading & Tools, you will lead the planning, execution, and performance tracking of integrated growth marketing campaigns for Kpler s trading business units. Partnering closely with Product Marketing, Business Unit Directors, Sales, and Regional Marketers, you will gather requirements, define campaign objectives, and orchestrate cross-functional efforts to launch new products and drive ongoing demand. You will collaborate with external agencies, vendors and internal teams to ensure campaigns are well-coordinated, localised and optimised for performance. Success in this role will be measured by on-time delivery, adherence to budget, and the ability to demonstrate campaign ROI through data-driven insights.

Stakeholder coordination & requirements gathering: Serve as the liaison between Product Marketing, Business Unit Directors, Sales, Business Development and Growth Marketing to collect campaign briefs, timelines, and performance goals. Translate stakeholder needs into a detailed campaign plan, including messaging, channel mix, asset requirements, and budget allocation.

Campaign strategy & execution: Develop and execute integrated campaign roadmaps for product launches, feature releases, and evergreen demand-generation programs across selected maritime business units

Project management: Own end-to-end project management: build timelines, manage task owners, mitigate risk and ensure all deliverables meet quality standards and deadlines.

Performance measurement & analytics: Define key performance indicators (KPIs) for each campaign; conduct post-campaign analysis, synthesising data from CRM to surface insights and actionable recommendations. Work with Marketing Operations to ensure data cleanliness and iterate on campaign elements to improve ROI.

Budget & vendor management: Monitor campaign budgets and track spend against projections. Manage relationships with external agencies, negotiate scopes of work, and ensure deliverables align with budget and timeline.