Cards Product Manager

Coefftalent

Key Responsibilities:

• Develop and execute growth strategies to expand the credit card business. Identify and pursue new market opportunities and partnerships to increase market share.
• Implement marketing and promotional campaigns to attract new clients and increase card usage.
• Analyze the performance of the credit card portfolio, including profitability, utilization, and customer satisfaction.
• Monitor key KPIs - card activation, usage/spend uplift, attrition, complaint rate, call center volumes, digital adoption. Conduct regulatory, data, and customer- impact assessments.
• Assist in customer communications and marketing campaigns.

• Liaise with multiple internal and external stakeholders - Product, Technology, Operations, Marketing, Compliance, and third-party vendors to deliver a robust Cards ramp up strategy.
• Oversee the implementation and monitoring of loyalty program to ensure its effectiveness and alignment to customer needs and business goals.
• Oversee technical readiness across issuing platforms (BIN configuration, card profiles, tokenization & digital wallets, recurring payments, authorizations/clearing, 3DS/ACS, fraud controls)
• Oversee operational readiness (card production, personalization, dispatch, courier SLAs)

Knowledge and Experience:

• 5+ years of experience in cards product management, with a proven track record of driving business growth and achieving targets.
• Excellent analytical and problem-solving abilities, with a data-driven approach to decision-making.
• In-depth knowledge of the cards market, industry trends, and regulatory environment.
• Experience in developing and launching new card products, including credit, debit, and prepaid cards.

Mandatory Skills:

• Experience in card issuing business, card management and payment processing systems.
• Proven track record in managing large-scale, complex card upgrade or migration projects.
• Experience with card- scheme requirements, data privacy, program governance, and regulatory frameworks (Kuwait preferred).
• Understanding modern payment technologies, mobile wallets, fraud & risk and API integrations.
• Proficiency in data analysis and portfolio management tools, excel, and tableau.
• Language: fluent in English, Arabic optional.