Category Manager

Client of Top Business

Posted on 12 May

Experience

6 - 9 Years

Job Location

Egypt - Egypt

Education

Bachelor of Business Administration(Management)

Nationality

Any Nationality

Gender

Not Mentioned

Vacancy

1 Vacancy

Job Description

Roles & Responsibilities

Category Manager is required for a well-known FMCG company located in Cairo.


Responsibilities:
  • Develop and execute annual brand plans aligned with business objectives.
  • Own brand P&L and ensure delivery of revenue, volume, and profitability targets.
  • Lead brand positioning and communication strategy across all channels.
  • Drive integrated campaigns (TV, Digital, Social, In-store activations).
  • Analyze market data (Nielsen / IQVIA) to identify growth opportunities.
  • Lead innovation pipeline (new SKUs, flavors, packaging).
  • Partner with Sales & Trade Marketing to ensure strong execution in-market.
  • Monitor distribution, visibility, and shelf presence.
  • Manage agencies (creative, media, digital) and campaign delivery.
  • Track and optimize marketing spend and ROI.
  • Conduct regular brand performance reviews and competitor analysis.
  • Ensure alignment with the supply chain for demand planning and forecasting.

Desired Candidate Profile

Education: Bachelor s degree in marketing, Business Administration, or related field (MBA preferred).

  • Experience: 5 8 years in Brand Management (FMCG Beverage is a must).
  • Proven track record in managing high-volume brands and innovation pipelines.
  • Strong experience in ATL / BTL / TTL campaigns.
  • Experience with Nielsen / market data analysis.
  • Technical Competencies: Brand Equity Management, Integrated Marketing Communications (IMC), Consumer & Shopper Insights, and Financial Acumen (P&L understanding).
  • Attributes: Strategic thinker with a consumer-obsessed mindset and high ownership & accountability.

    • Company Industry

    • FMCG
    • Foods
    • Beverages

    Department / Functional Area

    • Marketing
    • Brand Management
    • Marketing Research
    • Digital Marketing

    Keywords

    • Category Manager

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    Client of Top Business

    https://www.topbusiness-hr.com/Jobs/2988/category_manager.html

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