Category Manager- Oils & Fats

Client of NicheHR Global

Strategic

• Support identification of growth opportunities and contribute to category development and growth initiatives.

• Provide inputs to business expansion strategies through market insights and competitive analysis (private label business, new market/category entry).

• Assist in the preparation of the annual marketing plan and budget.

• Marketing reports including Nielsen, EPOS by collecting and analyzing sales data and tracking Marketing budgets.

Process/Operational

• Assist in preparing the annual marketing plan and support the approval process as per corporate guidelines.

• Coordinate and support the execution of marketing activities within the approved budget.

• Monitor marketing spend and report variances, ensuring effective utilization aligned with business targets.

• Liaise with internal teams and external agencies to support new product development, packaging updates, advertising campaigns, and consumer promotions.

• Gather and communicate market feedback, highlighting opportunities, threats, and performance insights.

• Coordinate with research agencies to obtain market data, competitive intelligence, and consumer insights for decision-making.

• Support regional sales teams in planning and implementing consumer promotions to ensure proper execution in assigned markets while validating value chains, price indexing and price offers.

• Assist in defining customer feedback mechanisms and reporting findings to support strategy improvements.

• Maintain organized processes, documentation, and tracking of all marketing activities and campaigns.

• Prepare reports and action plans by collecting and analyzing sales data (Primary sales, Secondary sales, Nielsen & EPOS).

• Follow-up and track all projects across multiple categories in Oils & Fats portfolio.

People

• Support skills development initiatives within the marketing and sales teams by sharing relevant insights and tools.

• Cross functional team coordination to ensure timely execution of all marketing programs.