Category Marketing Manager
Minlo
Posted 30+ days ago
Send me Jobs like this
Experience
7 - 9 Years
Education
Bachelor of Business Administration(Management)
Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
Key Responsibilities:
- Develop in-depth insights into shopper behavior, including their habits, motivations, and decision-making triggers.
- Translate shopper insights into category strategies that enhance engagement and influence purchasing decisions.
- Create and implement Customer-Facing Category Strategies and establish Perfect Store guidelines.
- Collaborate with cross-functional teams to build annual category forecasts, ensuring accurate monthly projections and activity plans.
- Design and oversee the yearly trade activity calendar aligned with category objectives across different channels.
- Track category performance, providing trade support to sustain business growth and momentum.
- Optimize trade spend budgets, manage promotional plans, oversee category management initiatives, and enhance profitability.
- Define distribution targets to secure optimal market penetration for key SKUs.
- Ensure product availability and visibility across various trade channels.
- Support category innovation by evaluating volume projections, assessing financial impact, and formulating comprehensive trade support and deployment plans.
Desired Candidate Profile
Job Requirements:
- Bachelor s degree in Marketing, Business Administration, or a related field.
- 7+ years of experience in trade marketing, category operations, or sales within FMCG or consumer goods industries.
- Strong expertise in shopper insights, promotional planning, and trade execution.
- Experience in budget management, performance analysis, and cross-functional collaboration.
- Proficiency in trade marketing software, CRM systems, and data analytics tools.
- Expertise in digital trade marketing, omnichannel strategies, and AI-driven shopper insights.
- Advanced knowledge of retail analytics, supply chain coordination, and consumer behavior analysis.
Company Industry
- FMCG
- Foods
- Beverages
Department / Functional Area
- Marketing
- Brand Management
- Marketing Research
- Digital Marketing
Keywords
- Category Marketing Manager
Disclaimer: Naukrigulf.com is only a platform to bring jobseekers & employers together. Applicants are advised to research the bonafides of the prospective employer independently. We do NOT endorse any requests for money payments and strictly advice against sharing personal or bank related information. We also recommend you visit Security Advice for more information. If you suspect any fraud or malpractice, email us at abuse@naukrigulf.com