Category Visual Merchandiser Apparel FZCO

Planogram & Seasonal VM Execution

• Create and deliver Planogram Dockets to VM and Operations teams within timelines as per the Seasonal Launch Gantt Chart. 
• Develop seasonal Planograms for Lingerie and Q-Bay categories in line with the annual Business Calendar. 
• Prepare layout markings and zoning plans for new seasons and new store openings. 
• Highlight key seasonal activities and focus collections across stores. 
• Provide key collection selections, mannequin outfit guidelines, styling dockets, and price point direction for seasonal launches and promotions. 
• Coordinate with the Design Team for in-store communication requirements, including placards, bundle offers, product signage, and generic A4 signage every season. 
• Develop Non-Seasonal VM Dockets covering: 
  • Do’s & Don’ts 
  • Mannequin Placement 
  • Props Placement 
  • VM Standards & Guidelines 

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Competition Mapping & Market Research

• Conduct competition mapping for respective categories, focusing on: 
  • New fixtures 
  • New brands 
  • Promotions 
  • Product launches 
• Benchmark competitor stores for: 
  • Store identity concepts 
  • Props and collaterals 
  • In-store communication standards 
  • Visual presentation ideas for implementation in existing and new stores 

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Mock Store & Planogram Implementation

• Drive Mock Store setups as per the Business Calendar across all territories and overseas stores. 
• Prepare and conduct VM/Planogram assessment tests (minimum 10 questions) 8–10 times annually. 
• Execute Mid-Season Mock Store setups based on business requirements. 
• Support new store openings through travel and on-ground execution assistance for Operations and Overseas teams. 
• Update Non-Seasonal VM Manuals twice annually, including: 
  • Props guidelines 
  • Best Deal communication 
  • Fixture manuals 
  • EOSS guidelines 
  • Hanger manuals 
• Develop new props and VM elements to enhance overall store look and feel across categories. 
• Refresh and upgrade the appearance of older stores periodically. 

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Business & Sell-Through Focus

• Ensure all sub-departments achieve a minimum STR (Sell Through Rate) of 75Percent before EOSS. 

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Store Reviews & Regional Feedback

• Conduct monthly store reviews with regional teams and buyers as per the review calendar. 
• Share detailed review feedback and store ratings with all regions via email. 
• Provide implementation feedback presentations for Mid-Season Mock Stores. 
• Share Co-Day agendas and ensure timely submission of reports. 

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Process Improvement & VM Standards

• Identify and streamline process gaps related to non-trade VM elements. 
• Provide feedback and recommendations on hanger requirements and product presentation standards. 

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Planning & Floor Execution

• Work closely with Planning teams to understand product allocations and maintain fixture capacities. 
• Ensure replenishment planning and mock store allocations are aligned with seasonal launches. 
• Share feedback on new fixtures and provide capacity planning recommendations. 
• Update category zoning and customer flow plans every season. 
• Review key and critical store layouts manually and provide recommendations to New Store Opening (NSO) teams. 
• Update fixture capacity sheets for individual departments twice a year. 
• Share fixture usage feedback with Projects and NSO teams bi-annually. 
• Conduct fixture performance reviews with Buyers and Planners based on business needs and product performance.

 

Software Skills Required:

• Adobe Illustrator – Must Have 
• Adobe Photoshop – Must Have 
• CorelDRAW  
• SketchUp