Channel Partnership Manager

Keeta

Posted 30+ days ago

Experience

7 - 8 Years

Job Location

Riyadh - Saudi Arabia

Education

Any Graduation()

Nationality

Any Nationality

Gender

Not Mentioned

Vacancy

1 Vacancy

Job Description

Roles & Responsibilities

We re looking for an experienced Channel Partnerships Manager to lead high-impact collaborations with major digital platforms like YouTube, TikTok, Meta, and more. In this role, you ll work closely with the Marketing team to translate business needs into executable platform strategies, secure strategic resources, and drive measurable growth outcomes. This role will act as the primary bridge between internal growth needs and external channel capabilities leading negotiation, execution, and ongoing relationship management to maximize performance and impact.
1.Needs Analysis & Strategy Development
Partner closely with the Marketing team to understand business goals in branding, user growth, and acquisition.
Develop tailored platform collaboration strategies aligned with specific campaign or business objectives.
Regularly review performance with marketing stakeholders to adjust negotiation focus and resource allocation.
2.Strategic Platform Negotiation
Lead end-to-end negotiations with key platforms (e.g., YouTube, TikTok, Meta) to secure resources such as traffic boosts, feature placements, and policy support.
Craft win-win partnership models with clear KPIs (e.g., impressions, conversion rate, ROI) to ensure accountability and success.
3.Relationship Management & Execution
Build and maintain long-term strategic relationships with platform partners.
Stay updated on the latest platform policies, beta features, and promotional programs.
Coordinate internally to ensure effective implementation of partnership terms and optimal use of resources.
4.Cross-functional Collaboration & Performance Tracking
Collaborate across internal teams and external platforms to monitor key performance data (traffic, conversions, retention).
Produce regular post-mortem reports and adjust channel priorities based on evolving marketing strategies.
Ensure maximum return on platform collaborations through agile resource planning. Competitive salary and benefits package.
Opportunities for professional growth and development.
A collaborative and inclusive work environment.

Desired Candidate Profile

Experience7+ years in platform partnerships, channel BD, or related roles.
Strong background working with or negotiating with platforms such as YouTube, TikTok, Meta.
Proven success leading $1M+ scale platform deals in collaboration with marketing teams.
Core Skills:
Strategic insight: Ability to deeply understand marketing needs and convert them into actionable channel strategies.
Data fluency: Experience using campaign data to inform platform optimization; basic data analysis skills required.
Cross-cultural communication: Strong verbal and written communication in English.
Arabic language is a plus.
Nice to Have:
Familiarity with content marketing, performance advertising, or growth acquisition funnels.
Strong industry network or direct relationships with platform decision-makers or key IP stakeholders.

Company Industry

  • FMCG
  • Foods
  • Beverages

Department / Functional Area

  • Marketing
  • Brand Management
  • Marketing Research
  • Digital Marketing

Keywords

  • Channel Partnership Manager

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Keeta

https://zhaopin.meituan.com/en/jobs/detail?id=3590344475