Charg Marketing Service Ride Hailing

Yassir

Posted on 6 Apr

Experience

3 - 5 Years

Job Location

Tunis - Tunisia

Education

Bachelor of Business Administration(Management)

Nationality

Any Nationality

Gender

Not Mentioned

Vacancy

1 Vacancy

Job Description

Roles & Responsibilities

Main Missions
  • 1. Growth & Brand Dominance Strategy:
  • Top of Mind & SOV: Develop and manage the reputation of the service to make Yassir the number 1 choice for transport in Tunisia.
  • Full-Funnel Acquisition: Design innovative 360 ​​(Digital & Offline) campaigns to maximize download volume and convert prospects into "First Trippers".
  • Budgets & Media Mix: Optimize advertising investments on online channels (Meta, Google, TikTok, Programmatic) and offline (Street Marketing, Display, Events).
  • Retention & LTV: Architecting the CRM strategy (Push, In-app, SMS) to retain users, increase journey frequency and reactivate dormant users.
  • 2. Rational Operational Marketing & Local Cosmetology
  • Synergie Super App: Collaborate with Food & Grocery Leads to create cross-selling campaigns (e.g., "One trip taken = one promotion on your next meal").
  • Influence & Partnerships: Identify, negotiate and manage relationships with influencers, media companies and strategic partners (Telcos, service providers, major events).
  • Agile Coordination: Aligning business needs with internal teams (Design, Performance, Ops, Finance) to ensure fast and efficient execution.
  • 3. Data Intelligence & Reporting
  • Performance Analysis: Rigorous monitoring of key KPIs: CAC (Acquisition Cost), GMV, Retention Rate, Churn, AOV and ROI of campaigns.
  • Insights March: Produce weekly and monthly analytical reports integrating competitive intelligence and strategic recommendations based on local trends.

Desired Candidate Profile

  • Experience: Minimum 3+ years in Digital Marketing / Growth, ideally in Tech, Ride-hailing, FMCG or E-commerce.
  • Technical Skills: Understanding of the acquisition funnel and conversion mechanisms. Proficiency in advertising platforms (Meta Business Suite, Google Ads, TikTok Ads Manager). Comfortable using data analysis tools.
  • Languages: Perfect mastery of French, English and Tunisian (Derja).
  • Soft Skills:
  • Data-Driven Mindset: You don't make decisions without numbers.
  • Agility and responsiveness: You know how to pivot a strategy based on the weather, a transport strike or a competitor's action.
  • Street-Smart: You understand the reality of the Tunisian market and know how to turn an operational problem into a marketing opportunity.
  • The "Plus" features that will make the difference:
  • Prior experience in a high-growth startup.
  • A passion for mobile UX and consumer psychology.

Company Industry

  • IT - Software Services

Department / Functional Area

  • Marketing
  • Brand Management
  • Marketing Research
  • Digital Marketing

Keywords

  • Charg Marketing Service Ride Hailing

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Yassir

Yassir is the leading super app in the field of on-demand services, operating predominantly in the Maghreb region. Yassir's mission is to revolutionize how everyday services are accessed. Currently established in over 45 cities across several countries such as Algeria, Morocco, Tunisia, and Senegal, our presence also extends to other countries such as France and sub-Saharan Africa.
Beyond simply providing services, our vision is to create a dynamic market that aims to satisfy the needs of our users while instilling fundamental social values.

Read More

https://jobs.lever.co/Yassir/d15ba80d-e6ad-4b16-9264-d4f536d6f779

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