Cluster Digital Marketing Manager
AccorHotel
Employer Active
Posted 9 hrs ago
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Experience
5 - 10 Years
Job Location
Education
Bachelor of Business Administration(Management)
Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
Job Description
- Develop and implement the hotel s annual digital marketing strategy and budget, covering all relevant channels.
- Collaborate with key stakeholders (Sales, Revenue Management, PR, F&B, and Corporate Marketing) to contribute to the overall commercial strategy.
- Design and execute comprehensive quarterly and yearly e-commerce plans for both direct and third-party platforms.
- Manage all digital marketing efforts including SEO/SEA, paid media, social media, CRM/email campaigns, display advertising, programmatic buying, influencer partnerships, and Metasearch.
- Monitor and report on performance across digital channels, analyzing key KPIs and ROI to inform decision-making.
- Oversee content production and ensure brand-consistent presence across key social media platforms relevant to target markets.
- Lead CRM strategy and manage third-party email marketing tools in coordination with hotel departments and in line with corporate guidelines.
- Support revenue optimization by monitoring rate parity and pricing integrity across all online distribution channels.
- Support awareness and engagement of Accor s loyalty program (ALL Accor Live Limitless) through digital campaigns, guest communications, and targeted messaging across appropriate channels.
- Ensure optimal visibility, content accuracy, and conversion performance across OTA platforms.
- Manage and enhance the hotel's online reputation across review sites and social platforms.
- Conduct competitive benchmarking and market analysis to maintain digital leadership within the hotel s comp set.
- Identify digital trends and insights, adapting strategies to improve performance and customer engagement.
- Build and maintain strong partnerships with digital agencies and external vendors.
- Stay up to date with emerging digital technologies and recommend their adoption where appropriate.
Desired Candidate Profile
Minimum 5 years of experience in digital marketing/e-commerce, preferably within the hospitality or retail sectors.
- Bachelor s degree in Marketing, Communications, Hospitality Management, or a related field.
- Fluent in English (written and spoken); additional language(s) a plus.
- Strong expertise in digital marketing strategies, tools, analytics, and platforms.
- Proficiency in content marketing, CRM, paid advertising, and social media management.
- Excellent communication, presentation, and relationship-building skills.
- Data-driven, analytical mindset with a passion for innovation and continuous improvement.
- Energetic, proactive, and results-oriented with the ability to work independently and cross-functionally.
Company Industry
- Hotels
- Hospitality
Department / Functional Area
- Marketing
- Brand Management
- Marketing Research
- Digital Marketing
Keywords
- Cluster Digital Marketing Manager
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