Commercial Director

Nassar Group

Key Responsibilities

• Develop and execute a unified commercial strategy covering both local and international markets, aligned with the Group s growth objectives.
• Lead all sales operations across subsidiaries, ensuring sustainable revenue growth, profitability, and market share expansion.
• Oversee and unify all marketing, branding, and media activities, including traditional, digital, and promotional channels to strengthen the Group s identity and visibility.
• Conduct market research and trend analysis to identify new opportunities, anticipate customer needs, and guide product development and innovation.
• Drive the penetration of new markets regionally and internationally by establishing partnerships, distribution channels, and effective go-to-market strategies.
• Build and maintain strong relationships with key clients, distributors, and partners in both Egypt and abroad.
• Direct the Group s public and media presence, ensuring consistent, professional, and impactful communication across all social media and public platforms.
• Define and implement a clear marketing and media vision that enhances brand equity and aligns with the company s strategic direction.
• Monitor and analyze commercial performance using data-driven KPIs and provide regular reports to senior management.
• Collaborate closely with production, supply chain, and finance teams to ensure alignment between operational capabilities and commercial goals.
• Ensure compliance with governance policies and uphold the highest ethical and professional standards in all commercial dealings.