Commercial Manager - Food Manufacturing

Client of Business Lobby

Responsibilities

• Develop and implement commercial plans in line with company objectives.
• Manage and grow relationships with distributors, wholesalers, and key clients.
• Analyze market trends, competitors, and customer behavior.
• Set sales targets and monitor team performance.
• Coordinate with Production to ensure proper forecasting and product availability.
• Lead pricing strategies and promotional campaigns.
• Monitor budgets, sales forecasts, and commercial KPIs.
• Prepare monthly commercial performance reports for management.
• Oversee day-to-day operations of the sales team to ensure alignment with overall commercial objectives.
• Identify new business opportunities, potential markets, and partnerships to expand market reach locally and internationally.
• Establish and implement sales policies, guidelines, and best practices.
• Ensure the commercial function meets profitability objectives, margin goals, and volume targets.
• Strengthen collaboration between sales, marketing, finance, and production to optimize processes and performance.
• Negotiate major contracts and key agreements with distributors and strategic clients.
• Oversee customer service standards and ensure high levels of customer satisfaction.
• Report directly to the CEO with regular updates on market performance, challenges, and opportunities.
• Ensure compliance with company policies, safety standards, and regulatory requirements related to commercial operations.