Commercial Marketing Manager
Informa Group Plc.
Employer Active
Posted 1 hrs ago
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Experience
1 - 7 Years
Job Location
Education
Bachelor of Business Administration(Management)
Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
What You'll Deliver
- Deliver marketing campaigns on time, within deadline and at a consistently high standard.
- Support the marketing team to contribute 5-15% of total revenue (event-depending) through MQL generation and nurture.
- Use our tech stack to build automations, segment data, and report insights that highlight what s working (and what isn t).
Responsibilities
- Lead on the execution of multi-channel campaigns (email, content, digital, automation).
- Build audience segments and automations in CRM (Salesforce, Eloqua, or equivalent).
- Collaborate with the brand, attendee marketing, and sales teams to align marketing activity with pipeline goals.
- Report on campaign performance and provide insight-based recommendations for optimisation.
- Apply AI tools (like ChatGPT) to speed up content production and streamline repetitive tasks.
- Identify trends and opportunities for repurposing campaign assets across the portfolio.
- Support development of future marketing strategies based on campaign analysis and commercial performance.
Desired Candidate Profile
Proven B2B marketing experience (events, SaaS, or demand generation preferred).
Expert-level experience with CRM systems and marketing automation, platform flexible but you must understand the fundamentals (segmentation, lead scoring, nurture flows).
Data-savvy and insight-driven, you track what s working and aren t afraid to pivot.
Hands-on campaign executor who s comfortable working in a fast-paced, deadline-driven team.
Confident in copywriting, building emails, and planning out campaign timelines.
Collaborative and curious, someone who actively spots ways to improve cross-team workflows.
AI-aware, you know how to use ChatGPT and other AI tools to improve productivity and output.
Company Industry
- Advertising
- PR
- Event Management
Department / Functional Area
- Marketing
- Brand Management
- Marketing Research
- Digital Marketing
Keywords
- Commercial Marketing Manager
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Informa Group Plc.
Tahaluf is the largest B2B live and on-demand events organiser in Saudi Arabia by space, attendance, colleagues, and revenue. It is a joint venture between Informa PLC, the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP), and the Events Investment Fund (EIF).
Tahaluf is bold, visionary, and determined to make an impact. Our team fosters a culture of collaboration, creativity, and a little fun, here teamwork rules and work feels as exciting as the events we create. Scaling at this pace also requires exceptional local partners, and Tahaluf is proud to work with a range of government and non-government organisations at the forefront of Saudi Arabia s B2B and B2C large-scale events scene.
Be part of something BIG with Tahaluf s series of record-breaking events: LEAP and Cityscape - the largest events in the world in their respective fields of tech and real estate; Black Hat MEA - a Guinness World Record holder for the largest CTF competition during the event; and CPHI Middle East - the largest pharma debut event in history, to name just a few. Tahaluf is making a huge impact on the global events sector.
Join our ambitious and highly committed team, unafraid to push boundaries and disrupt the status quo. From day one, you ll dive into large-scale projects under the guidance of a supportive leadership team that will encourage your personal development and open doors to new opportunities.