Job Description

Roles & Responsibilities

KEY RESPONSIBILITIES:

Define the brand social media strategy as well as the social media calendar and work with other flower team members to ensure execution is consistent with the overall brand strategy
Manage social media & PR brand budget
Conceptualize and execute social-first creative campaigns: Designing 'disruptive' and experiential
Monitor social media brand content & manage UGC
Conversion through Storytelling: Measuring the depth of engagement and community loyalty rather than just raw reachManage brand local pages (FB & IG) and agency
Define a PR strategy for the brand & activation calendar
Manage a consistent list of influencers together with agency
Responsible for creating relevant local content in line with the brand DNA and strategy
Plan strategic PR events to increase the brans awareness in the region
Responsible for setting a strong PR seeding strategy & execution
Own Community management / Tone of voice guidelines and decision workflow with agency
Work with Digital Expert Community and Director to further develop the social media management expertise
Follow the Social Media discussions & reports competition/Trend alert
Be the voice of the markets to zone/DMI on the social media & PR topic
Identify, manage and engage influencer communities
Master the art of strategic selectivity: Curating a niche network of cultural pioneers, artists, and intellectuals for Aesop that aligns with its minimalist and academic DNA

DEPTH KNOWLEDGE OF:

Communication and Advocacy Manager Loreal