Communication Research and Analysis Director

Zakat, Tax and Customs Authority

Job Responsibilities

Strategy and Planning

Contribute to the development of Awareness business plan ensuring alignment with ZATCA strategy
Develop the operational plan for Communication Research and Analysis in line with Awareness business plan and Corporate Communications & Awareness strategic plan
Implement plans and provide input to enable achievement of Communication Research and Analysis goals that support ZATCA s overall strategic plans

Budget Management

Discuss Communication Research and Analysis budgeting requirements with top management and provide input to the budgeting process
Ensure effective utilization of Communication Research and Analysis budget, and report accurately on progress made and challenges encountered
Investigate and propose implementing initiatives that result in positive financial impact for Communication Research and Analysis and mitigates financial and operational risks

Data Collection and Analysis

Manage research and benchmarking studies locally and globally to identify the latest trends and best practices in communication strategy that can be applied to enhance communications tools, strategies and performance in promoting in the best way awareness and communication campaigns
Manage research and benchmarking of best practices to study target customer segments and behaviours to support the development of ZATCA s marketing strategy
Manage evaluation and analytical studies using new tools to support decision-makers in new approaches, campaigns launching, regulations
Identify certifications and prestigious awards that are viable of acquiring at ZATCA and manage the application process

Planning, Performance Management and Reporting

Manage the development of communication strategy and initiatives in line with ZATCA overall strategy and objectives based on best practices and internal needs
Manage the development of annual plans related to advertisement and marketing campaign activities including objectives, implementation roadmaps, calendar, and target audience and manage launching and implementation
Manage the development of marketing strategy, approach, initiatives, policies and processes in line with ZATCA s overarching strategy and objectives based on best practices and internal needs
Set KPIs to monitor the performance of communication activities across ZATCA and secure achievement of communication and marketing goals
Monitor the execution of communication strategy, evaluate and assess continuously the performance and effectiveness of communication and marketing campaigns, events and workshops across all social media platforms against pre-set KPIs, identify gaps, and enforce improvements and corrective actions
Identify potential media crisis and risks, and manage the development of rapid plans in coordination with relevant functions to handle arising media crises
Ensure timely and effective resolution of identified discrepancies, media crises, and corrective actions implementation
Submit personalities analysis reports about the attendees before the Governor s receptions, ceremonies, and visits
Provide sentiment analysis for announcements and new regulations presenting opinions, feedback, and attitude towards them
Enhance internal and external communication through gathering and analyzing data across different channels