Consumer Insights Manager MEA

Kraft Heinz Company

Employer Active

Posted on 22 Sep

Experience

7 - 9 Years

Job Location

Egypt - Egypt

Education

Bachelor of Business Administration(Management)

Nationality

Any Nationality

Gender

Not Mentioned

Vacancy

1 Vacancy

Job Description

Roles & Responsibilities

Responsibilities:

  • Turn consumer- trend and business performance data into compelling insights- which are actionable & relevant

  • Collaborate with category & marketing teams- agencies & the international insight team to bring one view of the consumer from a range of different data sources to make more informed and consumer led decisions

  • Measure the impact of marketing by tracking brand performance- competitor activity and campaign evaluation

  • Find opportunities to drive further growth in category development & innovation

  • Designing- delivering- and reporting on a range of continuous and ad hoc research e.g. concept & copy tests

  • Manage key supplier relationships for the BU (Nielsen- Kantar- Ipsos)

  • Using syndicated data to answer business needs and drive growth

  • The overall project management insights projects, ensuring impactful results, and supporting the rollout of our Category Insight strategy.

  • Ensure that Insight work is delivered in a timely and efficient manner.

  • Support the marketing category teams, ensuring that research results are turned into insights and meaningful actions.

  • Example of key projects that you will support running: consumers understanding, innovation development and validation, brand activation well as performance understanding.

What you bring:

Desired Candidate Profile

Established track record in consumer insights- interpreting data into meaningful information and actions.

  • Highly proficient consumer researcher displaying a broad & diverse range of knowledge/application skills across the full range of consumer research disciplines (qualitative & quantitative- continuous & ad hoc)
  • Commercially minded- understanding marketing principles and how brands are managed in order to grow
  • Highly numerate with advanced analytical skills & ability to prepare reports and presentations to tight deadlines
  • Ability to Simplify
  • Effective Communicator
  • Strategic thinker
  • Analytical
  • Curious- open- creative
  • Resilience
  • 7 years of experience in Research Field.

Company Industry

  • FMCG
  • Foods
  • Beverages

Department / Functional Area

  • Marketing
  • Brand Management
  • Marketing Research
  • Digital Marketing

Keywords

  • Consumer Insights Manager MEA

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Kraft Heinz Company

We have an excellent opportunity available for an experienced Consumer Insights professional to make a difference at Kraft Heinz.

ou ll work in an impactful team- alongside peers, always trying to reach the next level. You ll be reporting into the MEA Marketing Director. Get ready for a lot of exposure to senior internal stakeholders across our Middle East & Africa business.

Read More

https://heinz.wd1.myworkdayjobs.com/en-US/KraftHeinz_Careers/job/El-Tagamoa-El-Khames-Commercial-Office/Consumer-Insights-Manager-MEA_R-96563