Consumer Market Insight Manager

Beiersdorf

Key Responsibilities:
Syndicated Data Management & Analysis
Own end-to-end analysis and interpretation of Nielsen retail audit data (Distribution, SKU-level sales, pricing, promotions) to identify category dynamics, channel performance, distribution gaps and other sales fundamentals
Lead analysis of household panel data (e.g., Kantar) to quantify penetration, purchase frequency, buyer archetypes, loyalty and switching patterns across consumer segments and markets
Manage and track Brand Health Tracker with regional team, design questionnaire, sampling strategy, weighting, scoring and reporting cadence.
Maintain, enhance and distribute monthly/quarterly dashboards, templated reports and data visualizations for local markets.

Ownership of Local Market Insights
Act as the primary insights partner for local marketing teams: translating data into performance diagnosis, marketing recommendations and commercialization priorities
Define research objectives, methodologies, sampling plans and KPIs for recurring trackers and ad-hoc studies aligned to local market priorities.
Plan and manage CMI budgets for local markets; commission and oversee agency partners and vendors.
Facilitate alignment between local markets, regional stakeholders and global teams; ensure insights are localized and actionable.
Build local insights capability through training, coaching and best-practice sharing.

Qualitative Research
Design and lead qualitative research (focus groups, in-depth interviews, in-home visits, ethnographies) to uncover consumer needs, moments, usage rituals, product pain points and consumer behavior for KSA & UAE markets
Develop discussion guides, recruitment criteria, moderator briefs and stimulus materials; supervise fieldwork and ensure cultural sensitivity and quality.
Synthesize qualitative findings into compelling, actionable insight assets.

Vendor & Budget Management
Select, manage and evaluate research agencies, fieldwork vendors and syndicated data providers; negotiate scopes, timelines and spends.
Ensure all research complies with legal, privacy and industry best practices (consent, data protection, local regulations)

Team Engagement & Business Partnering:
Serve as a single point of contact for local market marketing teams for all insight needs
Collaborate closely with Brand Teams, Sales, S&CM, eCommerce, and RGM to align insights with commercial objectives
Maintain and propagate standardized dashboards and templates to ensure consistent insight deployment across markets.