Content Creation Specialist - AEO & SEO

Kraken

At Kraken, our Organic Growth team is the engine behind how the world discovers, learns about, and engages with our products and brand. We combine creativity, data, and technology to accelerate global awareness, acquisition, and retention, all in service of Kraken s mission to bring crypto to the world.

The Organic Growth organization is made up of four specialized teams: SEO, ASO (App Store Optimization), RAF (Refer-A-Friend), and Content. Together, these teams work across channels and platforms to build sustainable, compounding growth systems that reach millions of users every day.

We operate like a high-performing startup within Kraken testing, learning, and scaling what works at the intersection of search intelligence, storytelling, and product growth. From driving discoverability in the next generation of search and AI ecosystems to optimizing in-app visibility and referral loops, we re obsessed with finding new ways to grow Kraken s ecosystem organically.

As part of this mission, you ll help shape how users discover and engage with our brand across emerging search and AI experiences. By crafting impactful, data-driven content, you ll enhance Kraken s authority and visibility, reaching audiences worldwide and helping bring crypto to more people than ever before.

The opportunity

• Deliver uniquely valuable editorial content that builds trust, drives awareness, and enhances Kraken s visibility across organic and AI search channels.
• Develop scalable, systematic content that remains fresh and relevant across multiple product verticals and languages.
• Collaborate closely with subject matter experts and teams across the organization to launch and optimize product growth initiatives.
• Use quantitative data to guide prioritization and decision-making while incorporating qualitative insights, user feedback, and industry expertise to shape compelling narratives.