Content Creator

Gameball

This role is about shaping how Gameball shows up to the world. You ll develop and execute content strategies that strengthen our brand, support our partners, and engage our audiences throughout the entire customer journey. From thought leadership resources to partner events and podcast episodes, you ll own content end-to-end, serving as the voice of our brand across various customer touch points.

Responsibilities

• Content Strategy & Execution: Plan, create, and manage engaging content across multiple formats (videos, social, articles, webinars, white papers, newsletter).
• Creative & storytelling: Distill loyalty, gamification, and product stories into clear, engaging creative briefs that power high-performing campaigns
• Video & Podcast: Create LinkedIn reels, videos, and existing podcasts, repurpose them into snackable content, and connect them to broader campaigns.
• Customer Marketing & Storytelling: Conduct customer interviews, produce case studies, testimonial videos, and success story content
• Website Content Ownership: Collaborate on website content, and own resource center updates, and overall web content strategy
• Partner Marketing: Develop playbooks, templates, and campaigns that streamline and strengthen co-marketing with partners.
• Industry Expertise: Stay knowledgeable with loyalty/retention trends, produce industry reports, and establish Gameball's thought leadership position
• Events & Activations: Create and repurpose content around webinars, panels, roundtables, and social events; participate in events to capture and produce content as needed.
• Content Calendar Management: Maintain a clear, organized content calendar that aligns with campaigns, product launches, and partner activities.
• Brand Perception: Ensure our messaging and tone consistently position Gameball as a trusted authority in loyalty and customer engagement.
• Resource Hub Development: Build and maintain evergreen content (e.g. research, best practices, comparisons) that drives lead conversion.
• Product Marketing & Enablement Content: Collaborate with PMM on product newsletters, monthly update blogs, collateral, and release communication materials, including webinar hosting for major releases.