Content Creator

OLIVER

You'll be one of the key creatives behind Dove's social content, producing work that makes the brand one of the most engaging and trusted voices in beauty online. This isn't about polished ad campaigns adapted for social. It's about content that feels native to each platform, content that resonates because it reflects real people, real moments, and real conversations about beauty, confidence, and self-esteem.

Working at the intersection of brand purpose and social culture, you'll create content that sits naturally alongside the creators, conversations, and trends your audience already follows. You understand that the most effective brand content doesn't feel like brand content at all. It feels honest, relevant, and worth sharing.

We're looking for someone who is culturally plugged in, creatively resourceful, and comfortable producing content end to end. Someone who can spot a content opportunity, concept it quickly, produce it with care, and deliver it while it's still relevant. Success means content that people genuinely want to engage with, that strengthens Dove's brand affinity, and that drives saves, shares, comments, and conversation.

WHAT YOU'LL DO

• Concept, shoot, edit, and produce social-first content for Dove across TikTok, Instagram Reels, YouTube Shorts, Stories, static, and emerging formats
• Develop content ideas that translate Dove's brand purpose and product messaging into authentic, platform-native moments that audiences relate to and want to share
• Create lo-fi, high-impact content using a mix of smartphone, DSLR, and simple lighting and production setups, prioritising authenticity over polish
• Storyboard and present content concepts, clearly articulating the creative idea and platform rationale
• Stay current with social trends, viral formats, platform features, creator culture, and emerging content styles, flagging relevant opportunities to the team and translating them into content ideas for Dove
• Produce reactive and real-time content that connects Dove to cultural moments and trending conversations while staying true to the brand's voice and values
• Edit and adapt content across formats and platforms, reimagining a single shoot or asset in multiple ways to maximise reach and relevance (using Premiere Pro, CapCut, and native platform editing tools)
• Collaborate with social media managers to align content with publishing calendars, campaign timelines, and community engagement priorities
• Support shoots and content production involving content creators, influencers, and real people, ensuring the process is inclusive, respectful, and reflective of Dove's commitment to representing real beauty
• Experiment with new formats, techniques, and creative approaches, sharing what works and what doesn't with the wider team
• Use Gen AI tools to support content creation, from ideation and visual references to editing and copy exploration
• Ensure all content meets platform specifications, brand guidelines, accessibility standards, and compliance requirements