Content Creator

Makaseb Capital

Key Responsibilities:

• Conduct thorough research on industry-related topics to ensure content accuracy, relevance, and originality.
• Depending on the creator's skill set, this might involve taking photographs, recording videos, designing graphics, or creating other visual elements to complement written content.
• Review and refine content for clarity, grammar, and punctuation, ensuring it meets quality standards before publication.
• Maintain a consistent brand voice, style, and messaging across all content pieces.
• Work with the marketing team to plan a content calendar, brainstorm ideas, and ensure that the content aligns with broader marketing goals.
• Engage with the target audience by responding to comments, questions, or feedback related to the content.
• Collaborate with marketing and social media teams to effectively promote and distribute content across various platforms.
• Monitor content performance metrics to gauge its effectiveness and gather insights for improvement.
• Regularly update knowledge on industry trends, platform algorithm changes, and best practices in content creation.
• Work closely with other departments, such as design, video production, and marketing, to ensure cohesive creation and promotion of content.
• Be open to acting upon feedback from peers, superiors, or the audience to refine content strategies.
• Create a range of content, including product descriptions, blog articles, email campaigns, social media posts, and multimedia content tailored for e-commerce platforms and audiences.
• Ensure content is consistent with client brand voice, style, and messaging.
• Conduct industry-specific research to create informed, relevant content that resonates with target audiences and encourages online shopping behaviour.
• Stay updated on e-commerce trends, platform updates, and content best practices to keep the agency's offerings fresh and effective.

Qualifications:

• Bachelor's degree in marketing, Communications, or a related field.
• 2-4 years of experience as a Content Creator, with a focus on creating digital content strategies.
• Strong portfolio of work that demonstrates a deep understanding of how to write persuasive, effective content.
• Excellent written and verbal communication skills.
• Strong research and analytical skills.
• Experience with video scriptwriting and a good understanding of how to write for video ads.
• Ability to work collaboratively with design, marketing, and project management teams.
• Strong attention to detail and the ability to multitask and manage multiple projects at once.