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Experience
2 - 6 Years
Education
Bachelor of Business Administration(Management)
Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
You will be responsible for
- Develop and manage a holistic content strategy and calendar for the year, leveraging industry knowledge and building on a fine understanding of local merchants culture
- Identify topics to grow our merchant community and user base
- Craft web and campaign copy in inyad s voice and tone everything from social media ads to site landing pages, sales enablement material, email nurtures, and beyond.
- Script and help produce video content (e.g., Customer stories, testimonials, best practices for managing a small business ).
- Drive content creation for both long form lead gen content (e.g., whitepapers and webinars) and short form content (blogs, short articles, infographics)
- Work closely with other marketing team members to facilitate completion of assets (e.g. design, performance & product marketing)
- Proactively seek inputs from product marketing and product development teams to ensure accuracy of product representation in storytelling and discuss clients input and feedback
Desired Candidate Profile
- You have 2-4 years experience in B2B SaaS marketing and/or Ecommerce, and content creation, with a strong portfolio of work to share with us.
- BSc degree in Marketing, Journalism or relevant field preferred
- Experience working in a marketing/ content marketing role and generating content such as whitepapers, webinars, blog posts, multimedia content, and sales collateral
- You have exceptional verbal, writing and editing abilities (Arabic, French and English). You regularly produce content with subject matter experts in a space.
- Compelling storyteller with a knack for narratives that resonate with large audiences
- You re a natural educator and excellent researcher you do a deep dive on topics, enough to communicate nuance and authority. Distilling complex topics into infotainment is easy for you. You love helping people understand.
- Outstanding team player with the ability to relate and care for customers and team members alike
- A healthy obsession with style guides and grammatical exactitude.
- You re resourceful and self-motivated with a bias for action.
- Comfortable in fast paced, high-growth start-up environment
- Background of social media and growing an audience
- Focused editorial mindset that recognizes what kinds of content the audience engages with
- Basic understanding of SEO and social analytics
Company Industry
- IT - Software Services
Department / Functional Area
- Marketing
- Brand Management
- Marketing Research
- Digital Marketing
Keywords
- Content Marketing Specialist
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