Content & Media Specialist

NMD Placement Consultancy

Content Strategy & Leadership

• Develop and lead the Arabic content strategy for Saudi Arabia, aligned with the regional marketing objectives and overall brand positioning
• Create and manage a rolling content calendar across all channels social media, email, website, events, and paid campaigns.
• Serve as the primary Arabic editorial lead, ensuring cultural authenticity, linguistic excellence, and audience relevance.
• Define creative briefs for all content formats, from long-form editorial and property storytelling to short-form social and digital assets.

Team Leadership & Production Management

• Lead, mentor, and manage a multi-disciplinary content team including a Video Director and AI Content Operators.
• Oversee end-to-end content production pipelines from concept and scripting through to final delivery and publication.
• Direct the Video Director on shoot planning, creative direction, scripting, and post-production standards for property films, brand films, and social video content.
• Guide AI Operators in the effective and brand-compliant use of generative AI tools for content ideation, copywriting assistance, visual asset creation, and campaign personalisation.
• Foster a high-performance, collaborative team culture that balances creative ambition with operational rigour.

Arabic Content Excellence

• Write, edit, and quality-control premium Arabic copy across all touchpoints, ensuring it meets the expectations of a discerning Saudi luxury audience.
• Translate brand messaging from English to Arabic, adapting tone, nuance, and cultural references without loss of impact.
• Ensure all content complies with Saudi regulatory and cultural standards.
• Lead Arabic-first content creation while ensuring alignment with the overall brand guidelines.

AI-Augmented Content Generation

• Oversee and guide the team's use of AI platforms (including large language models, image generation, and video AI tools) to accelerate content production without compromising quality.
• Establish best practices, governance frameworks, and quality controls for AI-generated content within the Saudi market.
• Stay abreast of emerging AI content technologies and recommend adoption where appropriate.

Campaign & Channel Management

• Partner with the broader Marketing team to develop integrated campaign content for property launches, brand activations, and seasonal moments.
• Manage social media content strategy for Arabic-language platforms, including Instagram, X (Twitter), Snapchat, TikTok, and LinkedIn.
• Analyse content performance data and translate insights into strategic recommendations to continuously improve engagement and reach.

Stakeholder Collaboration

• Work closely with the CMO, Sales, and Development teams to ensure content supports commercial objectives and reflects current project status.
• Liaise with external agencies, photographers, videographers, and influencers as required.
• Represent the Saudi content team in regional and global marketing forums.