Content & Social Media Specialist

Sinmar Soft

Develop and execute comprehensive content strategies across all social media platforms to increase brand awareness and audience engagement.

• Create, curate, and manage high-quality, original content (text, images, video) tailored to each platform s audience and objectives.
• Monitor, analyze, and report on social media performance metrics, providing actionable insights to optimize campaigns.
• Collaborate with cross-functional teams to align content with marketing, branding, and business goals.
• Engage with online communities, responding to comments and messages in a timely and professional manner.
• Stay up-to-date with the latest social media trends, tools, and best practices to ensure content remains fresh and relevant.
• Plan and manage social media advertising campaigns, including budget allocation and performance tracking.
• Maintain a consistent brand voice and messaging across all digital channels.
• Coordinate with graphic designers, videographers, and other content creators to produce multimedia assets.
• Support crisis communication efforts and reputation management on social platforms as needed.

• Minimum of 3 years of proven experience in content creation and social media management.
• Strong understanding of major social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and emerging channels.
• Excellent written and verbal communication skills in English (Arabic proficiency is a plus).
• Demonstrated ability to develop and implement successful social media strategies.
• Experience with social media analytics tools and reporting.
• Creative mindset with strong attention to detail and a passion for storytelling.
• Ability to work effectively in a fast-paced, office-based environment.
• Strong organizational and project management skills.
• Proactive, self-motivated, and able to work independently as well as collaboratively.
• Familiarity with content management systems and basic graphic design tools