Content Strategist

Scale Army

The Content Strategist will execute the distribution and repurposing of long-form and short-form content across multiple platforms. This role is focused on content execution, including identifying key moments from raw footage, editing and optimizing content for platform-native performance, and ensuring consistent distribution that maximizes engagement, authority, and trust over time.

Key Responsibilities

• Review long-form and short-form footage to identify key moments, including hooks, emotional resonance, authority-building insights, and high-retention segments.

• Edit content with a focus on attention economics, optimizing hooks, pacing, and retention psychology to maximize viewer engagement.

• Ensure all content aligns with platform requirements and is optimized for maximum impact, including video length, captions, and visual style.

Content Distribution & Repurposing

• Repurpose a single batch of content into multiple formats for Instagram Reels, TikTok, YouTube Shorts, and LinkedIn.

• Implement a consistent content distribution schedule across platforms to build authority and maintain a steady brand presence.

• Adjust content formatting and timing based on the unique behaviors and preferences of each platform.

Caption Writing & Engagement

• Write compelling, authority-driven captions that encourage conversation and engagement.

• Ensure each piece of content contributes to long-term brand positioning and fosters meaningful audience interaction.

• Avoid surface-level tactics and prioritize depth and clarity in every post.

Performance-Based Refinement

• Monitor and analyze performance metrics, including watch time, retention, saves, shares, comments, and direct messages.

• Continuously adjust and improve content sequencing and framing based on audience behavior, ensuring content builds cohesively over time.

• Refine execution to create stronger compounding effects and long-term brand equity.