Content Studio Lead (Story Producer)

JOUD Coffee

The role in one line

We’re hiring a creator who can turn real moments into short-form stories people actually watch — hooked in the first second, satisfied by the ending.

The vibe

We’re building an in-house content studio that captures craft, hospitality, people, and culture — then turns it into premium short-form that feels warm, modern, and real. If you naturally think in story beats, love directing real people (not actors), and can ship consistently without losing taste — this is your lane.

What you’ll own

1) Story-first short-form (not “random posting”)

Build hooks and beat sheets (what happens in each 1–3 seconds).

Write scripts (VO / on-screen lines / captions) that sound human.

Create simple storyboards for hero pieces (clear direction, not fancy slides).

2) Shoot + edit end-to-end

Plan shoots with shot lists and what-to-capture checklists.

Film on the ground (phone + camera), minimal disruption, maximum realism.

Edit with restraint: clean visuals, clean sound, modern pacing, tasteful text.

3) Repeatable formats that scale

Create series formats and templates (so the content compounds).

Turn one shoot into multiple deliverables (hero → micro → stories).

Keep a clean asset library so your best work is reusable.

4) Direct real people, naturally

Guide founders/staff/baristas on camera without making it cringe.

Capture hospitality moments as they happen — authentic, not staged.

5) Professional discretion

You’ll be exposed to upcoming brand and campaign work. Confidentiality and good judgment are non-negotiable.

What you’ll create (examples)

Craft rituals (coffee/bakery/food moments with real texture).

Hospitality moments (warmth without forcing it).

Product drops and seasonal stories (teaser → reveal → reaction).

Community/people stories (the energy around the brand).

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Quality bar (we care about taste)

We value restraint. We’re not looking for cluttered edits, cheesy transitions, fake hype, over-processed color, or generic cafe content.

Requirements

Must-have

4–7+ years producing short-form for premium lifestyle / hospitality / F&B / retail.

Portfolio that proves storytelling, not just pretty shots.

Strong editing (Premiere / Final Cut / DaVinci; CapCut is fine if output is premium).

Strong shooting fundamentals (composition, lighting, audio) on phone + camera.

Can ship consistently: organized files, clear versions, reliable deadlines.

Comfortable being on-site often (including activations when needed).

Big plus

Arabic.

Strong scriptwriting for VO + on-screen copy.

Kinetic typography / light motion graphics (tasteful).

Food filming sensibility.

Experience directing founders/talent.