Copywriter Huda Beauty

Summary: The Global Copywriter at Huda Beauty is responsible for the creation and implementation of compelling content to inspire customers, drive business growth, and increase customer engagement while mastering the brand s tone of voice. The Global Copywriter will work closely with various teams within the business, including but not limited to: Global Marketing, Brand, Product Development, VM and Creative to ensure all copy is consistent across brand and product launches.

Essential Duties and Responsibilities:

• Own and evolve the brand s tone of voice across all channels, i.e.- campaign, product, social, editorial, and experiential ensuring consistency and long-term brand equity.
• Write social-first copy for all launches and brand campaigns, ensuring messaging is platform-native, timely, and culturally fluent.
• Write compelling, insight-driven copy for integrated campaigns across paid, owned, and earned platforms.
• Ensure messaging consistentcy across the full organization.
• Lead long-form editorial storytelling, owning ongoing monthly content (e.g. newsletters, founder letters, Substack-style editorial) that builds narrative beyond launches.
• Stay closely connected to beauty, social, cultural, and SEO trends, with a strong pulse on emerging platforms, conversations, and formats.
• Explore and help implement AI-assisted copy tools to scale efficiency without compromising quality

• Fluent in English, Arabic is a plus

• Passion for beauty
• Tapped into cultural trends
• Ability to work cross-functionally and build strong partnerships
• Positive, proactive, and excited to learn
• Holds a Bachelor's degree in Marketing or similar
• Able to support multiple projects simultaneously
• Excellent interpersonal skills, creativity, and attention to detail
• Proficiency with Microsoft Outlook