Copywriter (Conversion)

Makaseb Capital

Key Responsibilities:

• Write high-converting copy for all kinds of ecommerce creatives, including Ad creatives of all kinds and types, email campaigns, product descriptions, and landing pages.
• Write video scripts to promote our clients' products and drive sales.
• Work closely with our design and marketing teams to ensure that copy and creative are aligned and optimized for maximum impact.
• Conduct research to understand our clients' target audiences and develop messaging that resonates with them.
• Continuously monitor and analyze the performance of copy and creative and make data-driven recommendations for improvement.

Qualifications:

• Bachelor's degree in marketing, Communications, or a related field.
• +3 years of experience as a copywriter, with a focus on ecommerce and direct-response copywriting.
• Experience with Ecommerce Conversion Copywriting is a Must
• Strong portfolio of work that demonstrates a deep understanding of how to write persuasive, effective copy.
• Excellent written and verbal communication skills.
• Strong research and analytical skills.
• Experience with video scriptwriting and a good understanding of how to write for video ads.
• Ability to work collaboratively with design, marketing, and project management teams.
• Strong attention to detail and the ability to multitask and manage multiple projects at once.