Copywriter Specialist-Online , Offline Brands

Niceone

Join Nice one a trailblazer in Saudi Arabia s retail sector at an exciting time as we expand the presence of our leading Offline Brands. We are looking for a creative and detail-oriented Copywriter Specialist to craft compelling, strategic copy across online and offline channels. Bring your passion for storytelling, expertise in multi-channel content, and commitment to elevating brand voices both digitally and in physical spaces. If you thrive in a dynamic, collaborative environment and want to make an impact across the evolving retail landscape, we invite you to help shape how customers experience our brands.

Key Responsibilities

• Content Strategy: Develop and implement engaging content strategies tailored for both online platforms (websites, social media, email) and offline touchpoints (in-store signage, print ads, event collateral) to strengthen brand identity and connect with diverse audiences.
• Creative Writing: Write clear, persuasive, and consistent brand copy that inspires action and reinforces Nice one s differentiators across all channels.
• Cross-Channel Integration: Collaborate with marketing, creative, and retail teams to ensure a unified tone of voice and messaging throughout the customer journey both digital and physical.
• SEO and Online Optimization: Create online content with strong SEO focus to drive traffic, improve engagement, and enhance rankings for key brand terms.
• Campaign Support: Support omnichannel marketing campaigns by delivering attention-grabbing headlines, product descriptions, and promotional copy for online and offline launches, events, and activations.
• Editing and Proofreading: Review, edit, and proofread copy for accuracy, consistency, and adherence to Nice one brand guidelines.
• Audience Research: Conduct market, competitor, and audience research to inform copy decisions and ensure resonance with target demographics, including adapting content for local culture and trends.
• Brand Consistency: Uphold Nice one s commitment to inclusive, gender-neutral language and brand representation throughout all communications.

Required Skills and Qualifications

• Bachelor s degree in Communications, Marketing, English, Journalism, or a related field.
• At least 3 years of hands-on copywriting experience, preferably supporting both online and offline brand campaigns within the retail or omnichannel sector.
• Demonstrated expertise in SEO copywriting for web, as well as crafting compelling offline materials.
• Superior writing, editing, and proofreading abilities able to translate complex ideas into customer-friendly language.
• Experience collaborating with cross-functional teams to align messaging across channels.
• Excellent organizational skills with the ability to manage multiple projects and deadlines simultaneously.
• Sensitivity to cultural nuances and a strong understanding of Saudi Arabia s market is a plus.
• Passion for inclusivity, diversity, and fostering a supportive, gender-neutral team culture.

Core Competencies

• Creative thinker with the ability to develop strategic content tailored for various channels and audiences.
• Fluency in adapting brand voice for digital and physical customer interactions.
• Results-driven mindset, focused on impacting engagement and conversion metrics through targeted copy.
• Adaptability in responding to fast-paced campaign shifts and evolving brand priorities.
• Commitment to continuous learning, innovation, and collaborative knowledge sharing.