Country Brand Lead - Specialty Care
Pfizer Inc
Employer Active
Posted 7 hrs ago
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Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
Marketing Strategy
- Leverage tools and levers to gain a deeper understanding of customer experience to inform strategic approach
- Adapt and tailor competitive positioning and messaging/creative to Saudi market
- Demonstrate deep marketing expertise and critical thinking to challenge status quo
- Customize customer journeys to Saudi market and identify key influence points in end-to-end customer experience
- Prioritize marketing efforts to maximize commercial return by segment / microsegment
Marketing Execution
- Assess priority channels by audience and activate through content / messaging
- Design strong creative briefs that inform creative development and media execution
- Define and proactively optimize the marketing mix across paid, owned and earned channels frequently / regularly to incorporate real-time insights, where applicable
- Use agile marketing methods to test and execute content
- Develop marketing plans and content that deliver high-performing campaign results
Marketing Measurement
- Understand how to leverage advanced analytics and digital tools in the local market context to proactively drive higher marketing performance
- Use data to guide marketing strategies, resource allocation, and investment decisions
- Identify trends and actionable insights to improve marketing effectiveness
- Understand marketing KPI measurement and attribution across channels
- Leverage new technology and data to further improve marketing measurement, performance and end-to-end customer experience
Leadership
- Accept ambiguity, lean in with curiosity, and pivot with agility to best meet the needs of people and situations
- Have a bias for action, learn by doing, and move fast to seize new opportunities
- Speak up, innovate, take risks, and raise the bar for a better future
- Lead with purpose and integrity and exhibit a strategic, enterprise mindset
- Build trust with partners and leverage each other s expertise to multiple impact
- Support one another through compassion, empowerment, recognition, and a culture of joy
Desired Candidate Profile
BASIC QUALIFICATIONS
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10 years of commercial experience in Pharma Industry.
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Experience in Saudi is a Plus.
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Marketing or relevant function experience within the industry.
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Bachelor's Degree or equivalent required
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Proficiency in Arabic & English.
PREFERRED QUALIFICATIONS
Master's degree degree
Therapeutic Area experience
High Self-awareness
Builds effective teams.
Leads change and innovation.
Demonstrates business acumen and entrepreneurial spirit.
Acts decisively in complex and fast-moving environment.
Insight Mastering.
Data Analysis, Interpretation, Communication Mastering.
Strategy & Planning Applying.
Execution Mastering.
Innovation Applying.
New Asset Applying.
Metrics Mastering.
Matrix management Mastering.
Market Access Applying.
Market Research Applying.
Company Industry
- Pharma
- Biotech
- Clinical Research
Department / Functional Area
- Marketing
- Brand Management
- Marketing Research
- Digital Marketing
Keywords
- Country Brand Lead - Specialty Care
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