Country Brand Manager

Pfizer Inc

POSITION RESPONSIBILITIES

Brand/ TA/ Channel management and tactical plan development:

• Collecting market insights to help in strategy development
• Development of local tactics (tactical plan), promotional campaigns and programs to maximize brand value
• Implementation of local strategy and alignment with regional and global strategies as appropriate
• Provide accurate analysis of data for each brand and/ or portfolio to support proposed strategy
• Ensure the brands/ TAs are being managed according to life cycle requirements
• Take responsibility for brand requirements in the various channels and deliver the correct content to fulfill the promotional requirements, within those channels
• Identify plans and implement core materials in line with the tactical plan
• Work closely with cross-functional brand leadership through the core brand team
• Utilize inputs from the core brand team to support the strategy and tactical development
• Take accountability for ensuring that all content and/or promotion materials and items for promotional purposes used by customer facing colleagues and channel activities are delivered timeously
• Complete the demand planning with GSCPM, to ensure continued stock supply to markets and avoid stock obsolescence

Financial Planning:

• Deliver on revenues and IBA of brands/portfolio within the scope of management
• Ensure high integrity and accuracy of forecasts
• Ensure mitigation plans are developed, as required
• Monthly brand and portfolio reviews with Category Lead
• Work with GSCPM to optimize brand forecasts
• Set up, monitor and track ROI of marketing expenditure and programs
• Optimally Managing and controlling A&P to maximize the marketing impact

Alignment across functions and stakeholder management:

• Align key internal stakeholders, through the core brand team medical, marketing, Access, regulatory, sales etc - to drive business objectives, develop strategies and tactics for the brand and/ or TA
• Lead the efforts to understand and address country opportunities and challenges
• Collaborate with sales to roll out and drive effective execution of campaigns and programs
• Establish effective peer relationships and strong cross-functional collaboration and communication
• Establish and maintain positive relationships with identified opinion leaders (private and public sectors)
• Vendor management

Shared Accountability:

• Work with CL on country Op Plan; revenue targets, brand A&P
• With channel marketing ensure that clear inputs on the customer journey for your brands/portfolios are shared and development of tactics in conjunction with the channel marketers.
• Long-range demand forecasting with demand planning and manager
• Revenue adjustments, as needed, with sales and business finance manager
• Development of channel strategies with channel marketing and sales
• KOL development in conjunction with sales and medical
• On-boarding of new PSRs and identifying upskilling requirements with market changes.