Country Manager

Confidential Company

Strategic Leadership:

• Develop, own, and execute the country-level business strategy in alignment with Ajeen’s vision, mission, values, and long-term objectives.

• Translate strategic goals into clear annual operating plans, budgets, and measurable performance targets.

• Drive revenue growth, market share expansion, and profitability through disciplined planning, execution, and performance tracking.

• Act as a strategic partner to shareholders and the board, providing insights, recommendations, and forward-looking analysis.

Operational Excellence:

• Provide end-to-end oversight of all operational functions, including restaurant operations, production, supply chain, logistics, quality assurance, and compliance.

• Ensure consistent execution of operating standards across all branches, satellite units, and new channels.

• Enforce compliance with local regulations, food safety standards, health & safety requirements, and internal company policies.

• Continuously improve systems, processes, and workflows to increase efficiency, scalability, and operational resilience.

Financial Management:

• Assume full ownership of country P&L, including budgeting, forecasting, cash flow management, and financial controls.

• Ensure delivery of approved annual budgets and profitability targets.

• Identify cost-optimization opportunities across food cost, labor, procurement, logistics, and overheads without compromising product quality or brand standards.

• Strengthen financial discipline through robust reporting, variance analysis, and corrective action plans.

Team Leadership and Development:

• Build, lead, and retain a high-performing leadership team across operations, finance, supply chain, marketing, and support functions.

• Recruit, train, mentor, and evaluate senior and mid-level managers to build a strong succession pipeline.

• Foster a culture of accountability, ownership, collaboration, and continuous improvement.

• Drive performance management systems, clear KPIs, and structured development plans.

Brand Development and Marketing:

• Partners closely with marketing teams and external agencies to strengthen brand positioning, visibility, and relevance in the market.

• Oversee execution of marketing campaigns, promotions, partnerships, and co-funded initiatives, including food aggregators and strategic collaborators.

• Act as a brand custodian, ensuring consistency in customer touchpoints, messaging, and in-store experience.

• Build and maintain strong relationships with key stakeholders, landlords, partners, suppliers, and influencers.

Customer Experience:

• Champion a customer-first mindset across the organization.

• Ensure that products, service quality, speed, and consistency always meet or exceed customer expectations.

• Leverage customer feedback, data, and market trends to drive improvements in menu, service models, and overall experience.

• Monitor and improve customer satisfaction scores, reviews, and brand perception.

Expansion and New Ventures:

• Identify and evaluate new growth opportunities, including new locations, formats, channels, events, catering, and partnerships.

• Lead feasibility assessments, business cases, and rollout plans for new ventures and expansions.

• Oversee end-to-end execution of new openings, ensuring readiness across people, processes, and systems.

• Ensure new ventures align with brand standards and financial return expectations.

Accountable For:

Responsibilities:

• Overall country performance and results

• Strategy formulation and execution

• Operations and cost management

• Financial management and profitability

• Marketing and business development

• Customer satisfaction and experience

• New ventures and business expansion

• Team leadership, capability building, and succession planning

• All customers, partners, suppliers, landlords, aggregators, regulators, and internal stakeholders.

KPI’s ANNUAL Q1 Q2 Q3 Q4

• Revenue & Profitability – Achieve 2026 approved budget

• Food cost management @Store level- Target 17% FC

• New Ventures & Expansion (Events & Catering)- Target 2026 budget (OMR 100k annually)

• Positive relations with food aggregators- Plan for collaborations and co-funded partnerships

• Overall Positive Financial Management

• Supply Chain Excellence- Negotiation (credit terms)/ discounts(pricing) with existing vendors and new vendor

90-Day Plan Activity

• Budget review and setting for 2026

• Food Aggregator relations & management

• Cost management

• Develop & exploit existing channels

• Develop new channels (Events/Satellite)

• Budget adherence & cash flow management

• Monthly/Weekly reports, MIS and presentations.

Milestone Date/Target

• Sign-off ownership

• Review, renegotiation and optimization

• Food cost maintained at ≤18%

• Avg +20% per branch

• Shortlist, develop & launch plan

• Monthly monitoring and forecasting

• Weekly/monthly reports & presentations