Creative & Brand Product Lead

Total-TECH Co

The Job Description

• Develop comprehensive brand strategies, including brand positioning, personality, and messaging.
• Define and lead the creative concept and art direction for branding projects, websites, and digital platforms.
• Translate client needs and business objectives into clear, actionable plans for digital projects (websites, interactive platforms, landing pages, etc.).
• Oversee the work of the design team (Brand, UI/UX, Motion, Content) and ensure brand consistency across all touchpoints.
• Participate in discovery sessions and client workshops to understand challenges and define the creative direction.
• Review, refine, and approve creative deliverables before client presentation.
• Collaborate closely with the development team (Full Stack, DevOps) to ensure digital products are implemented according to the intended brand identity and user experience.
• Contribute to improving internal workflows, methodologies, and overall creative quality.
  

  Requirements:
  

• 4 6 years of professional experience in branding, creative design, or digital project leadership, preferably within a branding or digital agency/studio.
• Proven experience leading creative teams or managing website and digital platform projects.
• A strong portfolio that includes:
  1. Real branding projects (Brand Systems, Brand Guidelines).
  2. Digital projects such as websites or platforms (Web Experiences, Digital Platforms).
• Strong understanding of:
  1. Brand Strategy & Positioning.
  2. UX thinking and customer journeys.
  3. User experience fundamentals for websites and digital platforms.
• Excellent communication skills in Arabic and English (preferred).
• Ability to manage multiple projects simultaneously and meet deadlines.
• Ability to effectively use AI tools for ideation, research, workflow organization, and creating presentations or documentation more efficiently.
  
  

Nice to Have:

1. Experience working with startups or SaaS products/platforms.
2. Experience facilitating strategic workshops with clients.
3. Basic understanding of web technologies and digital stacks to communicate effectively with technical teams.

Tagged as: AI , devops , full stack , ui-ux