Creative Content Creator / Writer

PG Integrated

Content writer is a creative professional who understands how the major search engines work and what people are searching for when they visit particular websites. Their job is to ensure that their clients content is relevant enough to create interest for consumers, plus answer any of their questions and possibly convert them into a customer.

Contribute to the development of campaign strategy documentation incorporating tactical ideas
Develop SEO-friendly web content for a wide range of clients, including strategic key phrase placement within compelling and persuasive marketing copy that maximizes opportunities for indexing, ranking, clickthroughs and conversion
Produce onsite copy, meta content, guest posts, features, product descriptions, blog posts, press releases, white papers, guides and other content as required
Produce captivating promotional copy for offers and competitions
Edit and optimise offline content supplied by clients
Produce content for social media campaigns
Produce on-site content from scratch for new site builds as required
To work closely with the SEO and social media team to understand client objectives and contribute to campaign strategy with creative, innovative ideas
Develop a strong understanding of the products, competition, industry, marketing goals and objectives of each of the clients you produce content for
Identify and evaluate channels that may be used for promotional purposes

Fluent in English & Arabic
4+ years experience in similar field
Digital-native, fluent in social media platforms with an understanding of best practices across digital channels
Demonstrated knowledge of content marketing strategies and tactics
Understanding of basic SEO best practices and planning/implementation
Proven success in writing professional web and marketing copy, with the ability to produce compelling, optimised copy while maintaining brand messaging, persuasiveness and readability
Creative thinker with excellent content generation skills
Have experience working within a team with multiple stakeholders