Creative Copywriter - Marketing Communications

The British University In Egypt

Job Responsibilities

• Develop creative and engaging content for digital campaigns, website, email marketing, and advertisements.
• Translate academic programs and institutional messages into clear, engaging, and accessible content for target audiences.
• Develop campaign messaging including headlines, taglines and narrative frameworks
• Write clear, persuasive, and audience-focused messaging tailored to different target segments.
• Edit and proofread content to ensure high quality and accuracy.
• Support content strategy development by contributing ideas and storytelling approaches.
• Optimize content for SEO and digital performance where applicable.
• Adapt content for different platforms and formats (short-form, long-form, scripts, etc.).
• Stay updated with industry trends, content styles, and digital storytelling techniques.
• Assist in developing content calendars and campaign plans.
• Perform any other duties as assigned by the line manager.

Job Requirements

• Bachelor s degree in Marketing, Mass Communication, Journalism, English, or a related field
• Minimum 3 5 years of experience in copywriting, content creation, or digital marketing
• Strong writing, editing, and proofreading skills
• Ability to write for different formats and digital platforms
• Understanding of brand voice and messaging consistency
• Familiarity with SEO and digital content practices
• Experience using content management systems is an advantage
• Interpersonal Skills
• Collaboration
• Integrity & Accountability
• Results Focus