Creative Marketing Executive (VOD) Arpu Telecommunication Services

Key Responsibilities:

• Creative Concepting: Develop original content pillars and "hooks" for new show launches, focusing on high-engagement formats
• Production Architecture: Act as the lead for video shoots, drafting creative briefs and storyboards that ensure the final product aligns with the initial vision.
• Influencer & Talent Direction: Provide creative direction and scripts for platform talent and external influencers, ensuring "collab" content is authentic while hitting brand messaging.
• Agile Content Capture: Occasionally shoot and perform light "lo-fi" edits (e.g., for TikTok/Reels) when rapid, trend-reactive content is required.
• Creative Strategy & Performance: Collaborate with the Performance Marketing team to ensure organic assets are optimized for "scroll-stopping" mechanics (the first 3 seconds).
• Content Lifecycle Management: Develop "sustain" creative strategies to keep shows relevant weeks after their premiere through theories and social snippets.
• Trend Hunting: Identify emerging digital entertainment trends in the MENA region and translate them into actionable content briefs.

• Bachelor's degree in business/ marketing or ay other related field.
• 2 3 years of experience, preferably with a background or strong understanding of digital entertainment
• VOD & Media Literacy: A deep understanding of digital entertainment and what makes content "viral" in the Middle Eastern market.
• Producer Mindset: Expert ability to direct a production process from initial script to final edit without being the primary editor.
• Bilingual Fluency: Professional proficiency in Arabic and English is mandatory for scripting and directing localized content. Strategic Intuition: You understand the emwhy/em behind retention metrics and can iterate creative concepts based on audience data.
• Technical Familiarity: Comfortable with mobile-first tools (e.g., CapCut) for quick, reactive content needs.