Creative Services Manager Acorn Strategy

This role exists to lead Acorn Strategy s Creative Studio with bold, strategic thinking and hands-on execution.

The Creative Services Manager is responsible for shaping brand and creative strategies in collaboration with the General Manager and Group Account Director, while also overseeing the development of campaign concepts, brand identities, applications, guidelines, and collateral.

The Creative Services Manager provides creative leadership across Acorn s core services, from campaign asset development and motion graphics to copywriting and design.

They are the custodian of quality control, ensuring all creative outputs meet world-class standards. As both strategist and doer, they delegate effectively to drive operational efficiency but are also ready to step in and deliver work directly when needed.

Brand & Creative Strategy

• Partner with Acorn s Strategy team and Group Account Director to craft compelling brand and creative strategies.
• Lead conceptualisation of integrated campaigns, from insight-driven ideas through to execution, across digital, social, advertising, and events.
• Provide strategic creative direction for brand identity creation, applications, and guidelines, ensuring clarity and consistency across all touchpoints.
• Require minimal input from client servicing by proactively developing independent, insight-led creative solutions.
  
  

Creative Studio Leadership & Service Enhancement

• Lead the Creative Studio, overseeing design, copywriting, and motion graphics, while reviewing all ongoing work and providing real-time feedback.
• Set quality standards across the studio, ensuring deliverables meet the highest benchmarks of creativity and strategic alignment.
• Guide and mentor team members to enhance skills, expand responsibilities, and take on leadership opportunities.
• Identify capability gaps and lead recruitment of new talent to strengthen the studio.
• Drive a culture of continuous learning, keeping the team in tune with global trends, award-winning practices, and emerging tools.

Creative Direction Across Deliverables

• Oversee and guide the animation and motion graphics team, providing creative direction and ensuring outputs align with campaign and brand objectives.
• Lead design and production of campaign assets and brand collateral, ensuring outputs are visually compelling, strategically aligned, and commercially viable.
• Maintain oversight of all studio work, balancing delegation with hands-on execution when deadlines or priorities require.

Tools, Subscriptions & Resource Management

• Act as custodian of creative tools, software subscriptions, and memberships, ensuring timely renewals and assessing emerging technologies for adoption.
• Manage studio resources effectively, ensuring accurate allocation of time, tools, and costs across projects.
• Monitor industry-standard rates and ensure deliverables are scoped appropriately for profitability.

Proactive Leadership & Operational Efficiency

• Anticipate challenges and propose innovative operational solutions to improve efficiency.
• Traffic management duties to assign tasks, balance workloads, and manage multiple priorities.
• Step in personally when needed to deliver high-quality work during urgent or peak periods, setting an example of proactive leadership.

Copywriting & Storytelling

• Provide direction and frameworks for copywriters, crafting headlines, taglines, and storytelling angles that strengthen campaign narratives.
• Ensure messaging resonates with both global and Arabic-first audiences, balancing cultural nuance with international appeal.

Visual Design & Creative Excellence

• Bring expert proficiency in Adobe Creative Suite, AI generative tools, storyboarding, and relevant video editing software.
• Set design standards across the studio, ensuring creativity and consistency across all outputs.
• Contribute directly to design and production when needed to support deadlines or elevate key deliverables.

Commercial Acumen & Business Growth

• Demonstrate strong understanding of costing creative projects, resource allocation, margins, and profitability.
• Support business growth by contributing to pitches, scoping creative deliverables accurately, and optimising resource use.
• Identify opportunities to expand Acorn s creative service offering, ensuring it evolves with client and market needs.