Creative Strategist

Scale Army

Posted on 9 Mar

Experience

2 - 4 Years

Job Location

Egypt - Egypt

Education

Any Graduation

Nationality

Any Nationality

Gender

Not Mentioned

Vacancy

1 Vacancy

Job Description

Roles & Responsibilities

Role Overview

The Creative Strategist will be responsible for developing creative concepts and marketing narratives that communicate the platform s value proposition to ecommerce sellers and creators. This role focuses on developing marketing angles, campaign ideas, and content concepts that drive engagement across digital channels. The Creative Strategist will collaborate closely with marketing and content teams to ensure messaging and creative direction align with the company s growth objectives while leveraging digital storytelling, social media trends, and performance-driven creative strategies.

Key Responsibilities Creative Strategy & Campaign Development

  • Develop creative concepts and campaign ideas that highlight the platform s capabilities and benefits
  • Identify compelling marketing angles that resonate with ecommerce sellers and online creators
  • Collaborate with marketing teams to translate strategy into high-performing campaigns
Content Direction & Social Media Strategy
  • Guide the development of short-form video content and social media campaigns
  • Identify trending content formats and storytelling approaches that drive engagement
  • Help shape the brand voice and messaging across marketing channels
Marketing Asset Development
  • Work closely with designers, editors, and content creators to develop marketing assets
  • Provide creative direction for videos, ads, and promotional content
  • Ensure creative output aligns with brand positioning and campaign objectives
Creative Testing & Optimization
  • Collaborate with growth marketing teams to test different creative concepts and messaging angles
  • Analyze performance data to identify top-performing creative strategies
  • Continuously iterate and refine creative approaches based on campaign results

Desired Candidate Profile

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client s time zone.

Qualifications Experience

  • 2 4+ years of experience in creative strategy, content marketing, or digital marketing
  • Experience working with ecommerce brands, creator platforms, or digital products preferred
Skills
  • Strong understanding of social media marketing and content strategy
  • Ability to develop compelling creative concepts and campaign ideas
  • Experience collaborating with designers, editors, or content teams
  • Highly creative with a strong understanding of digital storytelling
  • Data-aware and able to balance creative thinking with performance insights
  • Comfortable working in a fast-moving startup environment
  • Strong communication and collaboration skills

Company Industry

  • Advertising
  • PR
  • Event Management

Department / Functional Area

  • Advertising
  • Media Planning
  • PR

Keywords

  • Creative Strategist

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Scale Army

Our client is an established ecommerce infrastructure company operating in the custom gifting and print-on-demand space. The platform enables ecommerce sellers, creators, and online stores to build and sell customized gift bundles without holding inventory. By combining print-on-demand production with fulfillment and branded packaging, the company allows sellers to create unique products and ship them directly to customers. With more than 200 customizable items available across the platform, the company s mission is to become the gifting operating system of the internet, empowering online sellers to easily create, bundle, and distribute personalized gift products.

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https://jobs.ashbyhq.com/Scale%20Army%20Careers/ec83a5d2-f62a-401b-9599-e71fd0288eef