CRM Campaigns Manager - Talent Attraction The Emirates Group

This role sits within the Recruitment function, as part of the Employer Branding, Talent Attraction and Partnerships team. It plays a key role in operationalising our shift toward a proactive, pipeline-based talent attraction model. You will design and deliver targeted CRM engagement strategies, building talent communities and nurturing candidate relationships across multiple touchpoints. Working closely with Recruitment, Corporate Communications, Marketing & Brand and HR Technology teams, you will ensure the right candidates are engaged, at the right time, with the right message. This is a hands-on role focused on campaign design and execution, optimisation and performance, with a clear impact on pipeline quality, recruiter productivity and candidate experience.

Why this role matters:

As the Emirates Group scales, we are moving from reactive hiring to building long-term talent pipelines. This role ensures we:

• Engage talent before the point of application
• Improve pipeline quality and conversion
• Deliver a more personalised and consistent candidate experience

In this role you will:

• Design and deliver CRM engagement journeys: Build and operationalise persona-based nurture journeys, outreach sequences and engagement flows aligned with hiring priorities and candidate experience frameworks.
• Build and nurture talent pipelines: Create, segment and manage targeted talent pools, including re-engagement of silver medallists and priority talent segments, ensuring strong pipeline readiness.
• Execute multi-channel CRM campaigns: Deliver targeted, employer brand-aligned messaging across talent communities to drive meaningful engagement.
• Optimise performance through data: Apply A/B testing, funnel optimisation and behavioural analytics to continuously improve engagement quality, response rates and conversion into recruiter pipelines.
• Track and report campaign impact: Monitor key metrics including open rates, response rates, time-to-engage and pipeline conversion, using insights to refine and improve campaign effectiveness.
• Own CRM campaign standards and best practices: Act as a subject matter expert for CRM engagement, defining campaign design standards and guiding best practice across teams.
• Collaborate across the ecosystem: Partner with Recruitment, Corporate Communications, Marketing & Brand and HR Technology teams to ensure CRM campaigns are aligned with hiring priorities, brand standards and platform capabilities.