CRM & Loyalty Manager

Client of Aroma City Group

Employer Active

Posted 40 min ago

Experience

6 - 12 Years

Job Location

Eastern Province - Saudi Arabia

Education

Bachelor of Arts

Nationality

Any Nationality

Gender

Not Mentioned

Vacancy

1 Vacancy

Job Description

Roles & Responsibilities

Overview Our client is a leading organization seeking a strategic and results-driven CRM & Loyalty Manager to join the Marketing division. This role is responsible for driving customer growth, retention, and Customer Lifetime Value (CLV) through data-driven CRM and loyalty strategies. The successful candidate will own the end-to-end customer lifecycle and build high-impact programs that maximize engagement, repeat usage, and cross-sell opportunities across products. Description:

  • Define and lead the CRM strategy across the full customer lifecycle including onboarding, activation, engagement, retention, and reactivation.
  • Identify growth opportunities across the customer funnel and convert them into measurable CRM initiatives.
  • Drive improvements in retention, repeat usage, customer engagement, and Customer Lifetime Value (CLV).
  • Design and manage the loyalty program framework including rewards, tiers, and engagement mechanics.
  • Develop customer value propositions aligned with different segments such as behavioral groups, value tiers, and demographic segments.
  • Oversee the design and execution of multi-channel CRM campaigns across SMS, push notifications, email, and in-app messaging.
  • Align closely with commercial, product, and risk teams to maximize CRM-driven business outcomes.
  • Define and track CRM and loyalty KPIs including retention, engagement, conversion, repeat usage, churn, and CLV.
  • Own business requirements for CRM, CDP, and loyalty platforms.
  • Work closely with data and technology teams to enable Customer 360 views, improve data quality, and enhance segmentation capabilities.
  • Ensure CRM and loyalty tools are fully utilized to support growth objectives.
  • Lead and develop the CRM and loyalty team while ensuring high performance and accountability.
  • Collaborate with Marketing, Product, Risk, Data, and Analytics teams to align growth goals with customer experience excellence.
  • Perform any other related duties as assigned by management.

Desired Candidate Profile

Education: Bachelor s degree in Marketing, Business Administration, Data Analytics, Finance, or a related field.

  • Experience: Minimum of 6 10+ years of experience in CRM, loyalty, customer growth, or lifecycle management roles. Mandatory experience within banking, fintech, or airline industries. Strong experience in app-based customer journeys and digital ecosystems is required.
  • Skills: Strong strategic thinking with hands-on execution ability. High ownership and accountability. Excellent stakeholder management and influencing skills. Strong analytical mindset with advanced problem-solving capabilities.
  • Technical Skills: Strong understanding of CRM & CDP platforms, marketing automation tools, segmentation, personalization, campaign analytics, customer lifecycle frameworks, CLV models, retention, and churn metrics.
  • Languages: Good command of English language.
  • Availability: Immediate or within 30 days preferred.

Company Industry

  • Banking
  • Financial Services
  • Broking

Department / Functional Area

  • Marketing
  • Brand Management
  • Marketing Research
  • Digital Marketing

Keywords

  • CRM & Loyalty Manager

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Client of Aroma City Group

https://www.aromacitygroup.com/Apply.aspx?id=14237