CRM Marketing Manager
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Employer Active
Posted 13 hrs ago
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Experience
4 - 6 Years
Job Location
Education
Bachelor of Business Administration(Management)
Nationality
Any Nationality
Gender
Not Mentioned
Vacancy
1 Vacancy
Job Description
Roles & Responsibilities
About the role:
We're seeking a results-driven CRM Marketing Manager to own our regional lifecycle strategy and drive measurable impact across activation, retention and lifetime value. You'll lead the end-to-end CRM and marketing campaigns, build scalable communication processes, and partner closely with data, analytics, design, co-marketing and copywriting teams to deliver personalized, high-performing customer experience.
We expect extensive hands-on experience with modern CRM and martech tools, strong proficiency working with large amount of data to turn it into clear insights and tangible business results.
Key Responsibilities
- Define the CRM strategy and roadmap aligned to company goals.
- Work on and be responsible for OKRs tied to activation, retention, LTV, and revenue.
- Build the regional communication strategy: audience and segmentation, contact rules, comms calendar, CRM assets and localization.
- Build automated, event-triggered journeys and dynamic personalization using various data sources and tools.
- Optimize multi-channel communications through email, push, sms, in-app from onboarding and activation to win-back.
- Run experiments and measure results: A/B testing, holdouts, incrementality and attribution.
- Ensure CRM data quality and integrity.
Skills, Knowledge & Expertise
- 4+ years of experience in CRM, with atleast a year of experience in fintech, retail, finance.
- Proven track record turning CRM into business results.
- Hands-on expertise with modern CRM and martech tools (Braze, Customer.io, Salesforce, Moengage, etc).
- Strong analytical skills, proficiency with experimentation and reporting.
- Advanced SQL, Python, vibe coding and analytical skills are strong advantages.
- Fluency in spoken and written English, speaking and written Arabic is a strong advantage.
Company Industry
- Banking
- Financial Services
- Broking
Department / Functional Area
- Marketing
- Brand Management
- Marketing Research
- Digital Marketing
Keywords
- CRM Marketing Manager
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